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Outcome Measurement

Video Emerging As Driver Of Physical Store Traffic: Placed’s Shim
Video Emerging As Driver Of Physical Store Traffic: Placed’s Shim
26 Mar 2017
Reach And Creative Drive Ad ROI: Facebook’s Slotwiner
Reach And Creative Drive Ad ROI: Facebook’s Slotwiner
26 Mar 2017
Monumental Shift’s Davis: Forget The Funnel, Focus On Outcomes
Monumental Shift’s Davis: Forget The Funnel, Focus On Outcomes
21 Mar 2017
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
20 Mar 2017
Better Measurement Can Plug Digital Targeting Gaps: Nielsen Catalina’s Feigenson
Better Measurement Can Plug Digital Targeting Gaps: Nielsen Catalina’s Feigenson
16 Mar 2017
Video At Inflection Point: From Branding To Driving Sales, Says Sequent’s Spaeth
Video At Inflection Point: From Branding To Driving Sales, Says Sequent’s Spaeth
15 Mar 2017
Eyeview’s Harnevo: Focusing On Business Outcomes Solves Many Digital Media Issues
Eyeview’s Harnevo: Focusing On Business Outcomes Solves Many Digital Media Issues
15 Mar 2017
BoA’s Paskalis Has Three Key Questions For Mobile Ads
BoA’s Paskalis Has Three Key Questions For Mobile Ads
13 Mar 2017
Facebook’s Slotwiner: Advertiser ROI Questions Getting More Sophisticated
Facebook’s Slotwiner: Advertiser ROI Questions Getting More Sophisticated
13 Mar 2017
Sequent Study For CIMM Identifies Cross-Platform Attribution Challenges
Sequent Study For CIMM Identifies Cross-Platform Attribution Challenges
22 Feb 2017
CIMM’s Clarke On The ‘Tricky Challenge’ Of Cross-Platform Measurement
CIMM’s Clarke On The ‘Tricky Challenge’ Of Cross-Platform Measurement
22 Feb 2017
ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI
ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI
20 Feb 2017
Focusing On Video Outcomes Cures ‘A Lot Of Ills And Worries’: Eyeview’s Harnevo
Focusing On Video Outcomes Cures ‘A Lot Of Ills And Worries’: Eyeview’s Harnevo
9 Jan 2017
Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna
Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna
9 Dec 2016
Addressable TV Opens Door To Closed-Loop Campaign Reporting: Experian’s Pinnow
Addressable TV Opens Door To Closed-Loop Campaign Reporting: Experian’s Pinnow
7 Nov 2016
Nielsen’s Rao On Engagement: It’s Part Of Everyone’s ‘Mousetrap’
7 Jul 2016
Turner’s Shimmel: Forget Single Currency, Let’s Measure ‘All The Pieces’ Right
7 Jul 2016
NBC’s Yaccarino: Better Audience Metrics Happening Too Slowly
NBC’s Yaccarino: Better Audience Metrics Happening Too Slowly
29 Jun 2016
How ‘Experimental Design’ Can Make Media Buying Smarter, Vodafone & DataXu explain
8 Jun 2016
Cross-Screen Measurement Is Priority #1: comScore’s Bhatia
15 May 2016