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Outcome Measurement

Commentary:  Forrester Report Highlights Shift from GRP’s for Digital Video
Commentary: Forrester Report Highlights Shift from GRP’s for Digital Video
14 Feb 2014
Forrester Study: Advertisers Want Convergence Measurement
Forrester Study: Advertisers Want Convergence Measurement
28 Jan 2014
AOL’s Lord: Optimization Trumps Reach For Advertisers
AOL’s Lord: Optimization Trumps Reach For Advertisers
17 Jan 2014
AOL Launches Video Insight Tool to Provide Deep Data on Views
AOL Launches Video Insight Tool to Provide Deep Data on Views
18 Sep 2013
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
8 Aug 2013
Tremor Video CMO: Performance Pricing on the Rise
Tremor Video CMO: Performance Pricing on the Rise
24 Jul 2013
Brand Measurement is Key Focus of Programmatic Efforts at IPG’s Magna Unit
30 Jun 2013
Digitas CEO: The “Future of Marketing” is Real-Time Brand Immersion; Making Tide Trend on Twitter
21 Nov 2012
Effective Video Measurement within 24 Months, Predicts McCann’s Racic
23 Sep 2012
TubeMogul Launches Brand Lift Measurement Tools
10 Sep 2012
Digitas Readies Out “Engagement” Tool for Brand Marketers
27 Apr 2012
comScore’s Eli Goodman on Innovations in Online Video Measurement
4 Apr 2012
Engagement Around Online Video Drives Sales and it is Measurable, Digitas’ Dave Marsey
17 Nov 2011
Vizu Touts Real-Time Brand-Lift Data for Online Video Advertising
17 Nov 2011
Measuring Video Impact as Gross Rating Point (GRP) Will Soon be “Inappropriate,” Digitas’ Jordan Bitterman
26 Jul 2011
Visible Measures Has New Tool to Measure Impact of Branded Videos
16 Nov 2010
Brand Advertisers Want “Intent to Buy Studies”
20 Jul 2010
Vizu Raises $6.75 Million in Venture Funding — Start-up Aims to Prove the Value of Online Video Advertising
2 Dec 2009
Advertisers Want Rules of Engagement in Online Video, Digitas’ John McCarus
29 Oct 2009
Digitas’ Third Act Calls for Measurement, ROI in Web Video
28 Jun 2009