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Outcome Measurement

Xaxis’ Crittenden Wants Clients A World Beyond CTR
Xaxis’ Crittenden Wants Clients A World Beyond CTR
10 May 2016
Light Reaction Prices Programmatic By The Outcome
29 Feb 2016
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
21 Feb 2016
Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink
Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink
17 Feb 2016
Hulu Grabs Spolight with Ad-Supported Web Originals
Hulu Grabs Spolight with Ad-Supported Web Originals
23 Dec 2015
Viacom Aims to Pioneer Delivery & Attribution of Addressable TV Ads
Viacom Aims to Pioneer Delivery & Attribution of Addressable TV Ads
17 Dec 2015
How Simulmedia Tracks The ROI Of Linear TV: VP Storan
How Simulmedia Tracks The ROI Of Linear TV: VP Storan
22 Nov 2015
Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’
Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’
4 Nov 2015
Keep Measurement Simple: OMD’s Winkler
Keep Measurement Simple: OMD’s Winkler
3 Nov 2015
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche
30 Jun 2015
Simulmedia’s Glantz: We are Measuring Business Outcome from TV Ads
29 Jan 2015
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni
28 Jan 2015
TV Can Be As Accountable As Digital: INVISION’s Miller
TV Can Be As Accountable As Digital: INVISION’s Miller
24 Dec 2014
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
12 Dec 2014
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
16 Oct 2014
Campbell Soup Company Warms To True Digital Marketing ROI
Campbell Soup Company Warms To True Digital Marketing ROI
26 Jun 2014
Forrester’s Nail on Aereo Decision:  Existing Business Models have been Reinforced
Forrester’s Nail on Aereo Decision: Existing Business Models have been Reinforced
25 Jun 2014
Carat’s Ray: Proving ROI Amid Real Media Convergence
Carat’s Ray: Proving ROI Amid Real Media Convergence
25 Jun 2014
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
12 Jun 2014
TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes
TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes
18 Mar 2014