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Predictive Intelligence

Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff
28 Jun 2020
Amobee’s Philip Smolin: Market Research Essential in this Dynamic Environment
13 May 2020
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
3 Mar 2020
Noah Levine: 605 Introduces New Data Platform to the Industry
5 Feb 2020
Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand
21 Nov 2019
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
23 Oct 2019
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
21 Oct 2019
How Machine Learning Helps Advertisers: AdTheorent’s Lawson
10 Oct 2019
AI To Predict Ad Success From The Storyboard: 605’s Shirole
7 Oct 2019
Predictions For ‘Predictive Marketing’, From Deloitte’s Paris
1 Oct 2019
How AI Analytics Can Change Ad Campaigns: Course5’s Mittal
1 Oct 2019
Analytics Driven By AI Understanding: Google’s Stone
27 Sep 2019
Machine Learning Speeds Up Action: NCS’ Dupree
2 Jul 2019
TransUnion Acquires People-Based Marketing Firm TruSignal
16 May 2019
All Brands Can Be Like Direct Brands: EDO’s Kevin Krim
6 May 2019
Fox’s Levine Joins 605, Sees A ‘Multi-Currency’ Future
28 Apr 2019
How Brands Get To Outcome-Based Ads: Xaxis’ Bidon
24 Mar 2019
Xaxis’ Matt Sweeney On Finding The Best Proxies For Digital Success
25 Feb 2019
VideoAmp’s Prasad Discusses Beet Retreat 2018, Event-Level Forecasting
18 Dec 2018
Hulu’s DeTraglia On Using Probabilistic Data To Track Co-TV Viewing
12 Dec 2018