Predictive Intelligence

Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
14 Dec 2020
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
14 Dec 2020
The New Local: Mediaocean’s Kane Aims To Automate Ad Sales
8 Dec 2020
IBM Bringing AI to Programmatic Ecosystem with New Partnerships
13 Oct 2020
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
13 Oct 2020
TransUnion’s David Oliveira: Addressability Must Be ‘Powered By an Accurate Data’
9 Mar 2020
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
3 Mar 2020
Chips In Overdrive: Gotlieb’s 2020 Tech Horizon
6 Jan 2020
Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand
21 Nov 2019
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
23 Oct 2019
IBM’s Rangaiah on Moving Beyond Advertising to Customer Experiences
17 Oct 2019
Relevant Marketing and Products Will Win: Anheuser-Busch’s Marcondes
16 Oct 2019
How Machine Learning Helps Advertisers: AdTheorent’s Lawson
10 Oct 2019
AI To Predict Ad Success From The Storyboard: 605’s Shirole
7 Oct 2019
Predictions For ‘Predictive Marketing’, From Deloitte’s Paris
1 Oct 2019
How AI Analytics Can Change Ad Campaigns: Course5’s Mittal
1 Oct 2019
Analytics Driven By AI Understanding: Google’s Stone
27 Sep 2019
TestPilot’s Allan Peretz: AI-Simulated Brand Research Drive Real Insights
9 Nov 2015
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