Programmatic

TV’s Transparency Challenge: Is the Black Box Opening?
21 Apr 2025
Index Exchange’s Andrew Casale: Google Monopoly Ruling Puts Divestiture Squarely on the Table
18 Apr 2025
Horizon Media’s Nav Singh on AI, CTV and the Future of Programmatic: ‘The World Is Our Oyster’
15 Apr 2025
Digital Sports and Live Events are Redefining Advertising Access: Dentsu’s Jessie Schwartzfarb
13 Apr 2025
FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy Argyriou
2 Apr 2025
Scaling Live Event Advertising Requires Infrastructure, Workflow Innovations: Index Exchange’s Hazan
31 Mar 2025
Biddable Transactions Set to Reshape Connected TV’s Future: OpenX’s Erika Loberg
30 Mar 2025
FreeWheel Turns to Pods to Solve Programmatic TV’s Live Challenge
26 Mar 2025
Transparency in CTV Bidding Is Key to Driving Higher Quality Media Value: Goodway Group’s Friedman
26 Mar 2025
CTV’s Dual Markets Demand Signal Clarity, Says Peer39 CEO Mario Diez
24 Mar 2025
For Live TV, Programmatic Needs Predictability: IAB Tech Lab Exec
24 Mar 2025
Native Ad Formats Create New Growth Opportunities in CTV: Magnite’s Greg Sherrill
22 Mar 2025
Roku’s Programmatic Evolution: From Manual Stitching to Real-Time Bidding
19 Mar 2025
AI Is Transforming Advertising and Marketing With Deep Learning: Cognitiv’s Anna Spanfeller
18 Mar 2025
With Flashtalking Merger, Innovid Rebrand Signals New Approach to Independent Ad-Serving
18 Mar 2025
For Upfronts, Streaming Strategies Converge on Multi-Screen, Curation
18 Mar 2025
Commerce Media Evolution Positions Retailers as Media Powerhouses: Index Exchange’s Lori Goode
18 Mar 2025
Optimizing Supply Paths for Programmatic Ads Improves Transparency: IPG Mediabrands’ Jean Fitzpatrick
17 Mar 2025
Data-Driven Strategies Are Crucial to Navigating Programmatic Advertising Landscape: Horizon’s Nav Singh
15 Mar 2025
The AI-Powered Shift from Demographics to Dynamic Personas
12 Mar 2025