Programmatic

TV Needs Big Tech’s ‘Simplification Playbook’: Comcast’s Rooke
18 Dec 2024
Generative AI Can Be Your Creative Assistant: Moloco’s Berger On Marketing Adoption
17 Dec 2024
Programmatic Tools Make TV Ad Campaigns Feasible for More Brands: Publica’s Cameron Miille
16 Dec 2024
OpenX’s Bohrer: Data-Driven Curation Is Changing Programmatic Ad Buying
15 Dec 2024
Powering Programmatic: LG Ad Solutions, Magnite Expand Global Partnership
10 Dec 2024
Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
3 Dec 2024
Mediaocean’s $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth: Innovid’s Zvika Netter
26 Nov 2024
Why Ad Servers Matter: Mediaocean’s Bill Wise on the $500 Million Innovid Acquisition
25 Nov 2024
Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
21 Nov 2024
Digital Advertising Business Poised for Growth in 2025: LUMA’s Terry Kawaja
19 Nov 2024
CTV’s Conquest of Live Programming Will Be Major Topic at Beet Retreat Santa Monica 2024
11 Nov 2024
P&G’s Marc Pritchard on Addressing the Complexities in the Advertising Industry
28 Oct 2024
Roblox Makes an Advertising Play With ‘Immersive Brand Canvas’
10 Oct 2024
Philo Grows on Expanding Content, High-Signal Advertising: Aulden Kaye Yi
7 Oct 2024
Partnership With Samba TV Offers Better Ad Targeting as Election Nears: FreeWheel’s Eric Davis
22 Sep 2024
Horizon Sees Increased Flexibility, Programmatic Acceleration in Upfronts
18 Sep 2024
Innovative Ad Formats Improve The TV Experience: TripleLift’s Rachel LaMura
11 Sep 2024
Retail Media Evolves Beyond Onsite Search and Display: Digitas’ Christa Klausner
10 Sep 2024
Digital Audio, Local CTV Give Marketers More Ways to Engage Consumers: GroupM’s Jen Soch
10 Sep 2024
Political Ads Benefit from Supply Path Optimization: Powers CEO Jordan Lieberman
21 Aug 2024
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