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Retail & Commerce Media

Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”
29 Jun 2015
J. Walter Thompson Turns Health Data In To Results for Client  Johnson & Johnson
J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson
19 Jun 2015
Mindshare’s Malmad on Emerging Media Opportunities in Wearables
Mindshare’s Malmad on Emerging Media Opportunities in Wearables
16 Jun 2015
Building a Brand Depends on eCommerce, Razorfish’s Denton
Building a Brand Depends on eCommerce, Razorfish’s Denton
26 May 2015
Time Inc. Has Video Syndication Deal with Amazon, Others
1 May 2015
Digital Placed-Based Venues Grow As Consumer Viewing Shifts
Digital Placed-Based Venues Grow As Consumer Viewing Shifts
8 Apr 2015
iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua
iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua
6 Apr 2015
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
18 Feb 2015
Connected TVs Are Richer Ad Environments: Brightline’s Aksman
Connected TVs Are Richer Ad Environments: Brightline’s Aksman
22 Jan 2015
Wearable Tech New Marketing Frontier, but Tread Carefully, Mindshare’s Johnston
Wearable Tech New Marketing Frontier, but Tread Carefully, Mindshare’s Johnston
14 Jan 2015
Mindshare’s Bitterman: “Inline Advertising” is the Next Big Thing
Mindshare’s Bitterman: “Inline Advertising” is the Next Big Thing
11 Jan 2015
Meredith Marries Mobile Video And ‘Helpful Marketing’
Meredith Marries Mobile Video And ‘Helpful Marketing’
8 Dec 2014
Target Builds TV Ad Impact via Digital Tools, Brent Rosso explains
Target Builds TV Ad Impact via Digital Tools, Brent Rosso explains
30 Nov 2014
Brands and Distributors Should Look for Shared Goals in Branded Content
Brands and Distributors Should Look for Shared Goals in Branded Content
26 Oct 2014
Banker Kawaja: “TAM” is the Huge Upside for AdTech, Beyond Digital Media
Banker Kawaja: “TAM” is the Huge Upside for AdTech, Beyond Digital Media
3 Sep 2014
TV Ad-Synch Finds High Click-through Rates on Twitter in Pilot for Omnicom
TV Ad-Synch Finds High Click-through Rates on Twitter in Pilot for Omnicom
2 Sep 2014
How-to Videos Can Drive Purchase, Mindshare’s Migliozzi
How-to Videos Can Drive Purchase, Mindshare’s Migliozzi
12 Aug 2014
Razorfish, Google & Videobloggers Drive 6+ Million Video Views for Unilever Haircare Campaign in the U.K.
Razorfish, Google & Videobloggers Drive 6+ Million Video Views for Unilever Haircare Campaign in the U.K.
24 Jul 2014
Video Can Be More Than A Brand Medium: POSSIBLE’s Brown
Video Can Be More Than A Brand Medium: POSSIBLE’s Brown
30 May 2014
Messaging Could Light Up Mobile Monetization: InMobi’s Yu
Messaging Could Light Up Mobile Monetization: InMobi’s Yu
25 Feb 2014