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Brand Marketing

Mercedes Looks Beyond Awareness in Video Ads
Mercedes Looks Beyond Awareness in Video Ads
11 Nov 2014
Personalization of Video Is Powerful and Virtual Reality will Make it Real, MediaVest’s Anselmo
Personalization of Video Is Powerful and Virtual Reality will Make it Real, MediaVest’s Anselmo
9 Nov 2014
“Creative Optimization” of Digital Video Assets Driving ROI for Land Rover
“Creative Optimization” of Digital Video Assets Driving ROI for Land Rover
7 Nov 2014
Wall Street Journal & BBC News Using TouchCast Interactive Video
Wall Street Journal & BBC News Using TouchCast Interactive Video
6 Nov 2014
MediaStorm Finds Value in Highly Targeted, Customized Ad Units for Entertainment Clients
MediaStorm Finds Value in Highly Targeted, Customized Ad Units for Entertainment Clients
4 Nov 2014
Branded Content Needs Measurement Strategy from Start
Branded Content Needs Measurement Strategy from Start
30 Oct 2014
Enhance the Experience, SMG’s Hoffman Advises for Branded Content
Enhance the Experience, SMG’s Hoffman Advises for Branded Content
30 Oct 2014
Branded Content Works Best for Awareness, Agency Execs Concur
Branded Content Works Best for Awareness, Agency Execs Concur
28 Oct 2014
Facebook Targeting A Boon for Marketers, Havas’ Social Lead
Facebook Targeting A Boon for Marketers, Havas’ Social Lead
27 Oct 2014
Brands and Distributors Should Look for Shared Goals in Branded Content
Brands and Distributors Should Look for Shared Goals in Branded Content
26 Oct 2014
Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland
Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland
22 Oct 2014
Brand Pair-Ups with Publishers Can Drive Key Metrics, Maxus’ Bahler
Brand Pair-Ups with Publishers Can Drive Key Metrics, Maxus’ Bahler
17 Oct 2014
Leo Burnett’s Geraghty on Branded Content Breakthroughs for Coke, P&G
Leo Burnett’s Geraghty on Branded Content Breakthroughs for Coke, P&G
16 Oct 2014
Mobiles Are Now Subscribers’ TVs & DVRs: Comcast’s Strauss
Mobiles Are Now Subscribers’ TVs & DVRs: Comcast’s Strauss
16 Oct 2014
Havas Social Marketing Chief: Branded Content Must Pair with Consumers’ Social Habits
Havas Social Marketing Chief: Branded Content Must Pair with Consumers’ Social Habits
15 Oct 2014
Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration
7 Oct 2014
The Rise of Branded Video: Who’s Watching and Why, a Beet.TV Leadership Summit in Chicago on October 8, presented by Jun Group
The Rise of Branded Video: Who’s Watching and Why, a Beet.TV Leadership Summit in Chicago on October 8, presented by Jun Group
5 Oct 2014
Adobe’s Fast-Growing “Marketing Cloud” Now a Billion Dollar Business
Adobe’s Fast-Growing “Marketing Cloud” Now a Billion Dollar Business
4 Oct 2014
UM Content Chief: Let the Story Be Center Stage
UM Content Chief: Let the Story Be Center Stage
3 Oct 2014
Data and Content Keys to Digital Future, Carat’s Doug Ray
Data and Content Keys to Digital Future, Carat’s Doug Ray
2 Oct 2014