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Brand Marketing

Joining The Dots Is About To Get Hot: Acxiom’s Howe
Joining The Dots Is About To Get Hot: Acxiom’s Howe
30 Sep 2014
DMEXCO 2014 Reaching New Levels: UM’s Weisbrich
DMEXCO 2014 Reaching New Levels: UM’s Weisbrich
25 Sep 2014
IPG Mediabrands To Launch Automated Social Performance Tool
IPG Mediabrands To Launch Automated Social Performance Tool
23 Sep 2014
Brands Need to Test Their Own Data in New Creative, Razorfish Cunningham
Brands Need to Test Their Own Data in New Creative, Razorfish Cunningham
23 Sep 2014
Audience Insight Can Drive Creativity, SMG’S Blackborn
Audience Insight Can Drive Creativity, SMG’S Blackborn
23 Sep 2014
JWT’s Jeff Benjamin on How Data & Distribution Are Transforming Creative
JWT’s Jeff Benjamin on How Data & Distribution Are Transforming Creative
16 Sep 2014
Too Much Math, Too Little Meaning: Publicis’ Tobaccowala
Too Much Math, Too Little Meaning: Publicis’ Tobaccowala
11 Sep 2014
Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking
Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking
3 Sep 2014
Data Can Be Used as a ‘Consumer Fingerprint’, SMG’s Simpson
1 Sep 2014
Razorfish Media Chief Kathuria on Scale, TV Dollars, and Big Data
Razorfish Media Chief Kathuria on Scale, TV Dollars, and Big Data
27 Aug 2014
Quality Is Key For Branded Content: News Corp’s Chopra
Quality Is Key For Branded Content: News Corp’s Chopra
20 Aug 2014
Content Marketing Needs Better Metrics, Rigorous Distribution, MEC’S LaVecchia
19 Aug 2014
Under News Corp, Storyful Put To Work On Brand Content
18 Aug 2014
Nielsen: Measuring Consumer Engagement is Key
Nielsen: Measuring Consumer Engagement is Key
18 Aug 2014
From Story-Telling To Story-Doing: JWT’s Weisberg
From Story-Telling To Story-Doing: JWT’s Weisberg
6 Aug 2014
Campaign Engagement Is Essential: Havas’ DuBoff
Campaign Engagement Is Essential: Havas’ DuBoff
5 Aug 2014
‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks
‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks
29 Jul 2014
JWT’s Branded Content Approach Starts with Participation
JWT’s Branded Content Approach Starts with Participation
29 Jul 2014
Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study
Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study
28 Jul 2014
If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential, Mindshare Entertainment Prez David Lang
If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential, Mindshare Entertainment Prez David Lang
27 Jul 2014