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Brand Marketing

Brands Must Establish KPIs for Content, MediaCom’s Sean Black
Brands Must Establish KPIs for Content, MediaCom’s Sean Black
7 Apr 2014
Times’ Clifford Levy: “We are Reimagining the News Experience for the Phone” with New App
Times’ Clifford Levy: “We are Reimagining the News Experience for the Phone” with New App
4 Apr 2014
Custom Ads Drive Impact, Data Boosts ROI, Magna Pres Argyilan
Custom Ads Drive Impact, Data Boosts ROI, Magna Pres Argyilan
3 Apr 2014
Nigerian News Consumers Jump Straight To Mobile First
Nigerian News Consumers Jump Straight To Mobile First
1 Apr 2014
The Washington Post Plans ‘Video, Video, Video’ In 2014
The Washington Post Plans ‘Video, Video, Video’ In 2014
31 Mar 2014
The Huffington Post Plans Launch in India
The Huffington Post Plans Launch in India
30 Mar 2014
BBC Native Ads ‘Can Bring Brands’ Stories To Life’
BBC Native Ads ‘Can Bring Brands’ Stories To Life’
28 Mar 2014
4A’s Chairman Chris Weil: Data Will Illuminate What Works in Ads
4A’s Chairman Chris Weil: Data Will Illuminate What Works in Ads
21 Mar 2014
Data Is To Marketing As Science Is To Religion: Group M’s Norman
Data Is To Marketing As Science Is To Religion: Group M’s Norman
20 Mar 2014
Advertisers Misled On Premium Placement: Jun’s Reichgut
Advertisers Misled On Premium Placement: Jun’s Reichgut
17 Mar 2014
InMobi’s Sarofian: Custom Creative For Mobile Next Frontier
InMobi’s Sarofian: Custom Creative For Mobile Next Frontier
13 Mar 2014
Eyeview Sees Boost in Ad Effectiveness with Creative Optimization
Eyeview Sees Boost in Ad Effectiveness with Creative Optimization
6 Mar 2014
Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani
Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani
5 Mar 2014
Video Ad Tech Firm Ebuzzing Hits $67 Million in Revenue
Video Ad Tech Firm Ebuzzing Hits $67 Million in Revenue
4 Mar 2014
Treat Mobile Ads Like Episodes To Gain Insight: InMobi’s Venkatesh
3 Mar 2014
In-App Purchase Not A Silver Bullet: Soko’s Cooper
In-App Purchase Not A Silver Bullet: Soko’s Cooper
28 Feb 2014
Factual Enables Marketing Through ‘Anticipatory Computing’
Factual Enables Marketing Through ‘Anticipatory Computing’
26 Feb 2014
Mobile Apps Need to Tap Big Data for Better Monetization
Mobile Apps Need to Tap Big Data for Better Monetization
25 Feb 2014
Beet.TV’s Plesser: New Era Dawning For Journalism
24 Feb 2014
SMG To Reveal Effectiveness Of Twitter TV Retargeting
SMG To Reveal Effectiveness Of Twitter TV Retargeting
18 Feb 2014