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Brand Marketing

Digitas Video Chief Shlachter: One Size Does Not Fit all for Brands
Digitas Video Chief Shlachter: One Size Does Not Fit all for Brands
9 Jul 2013
Flite CEO Price: Hot Trend Advertises To Individual Customers
Flite CEO Price: Hot Trend Advertises To Individual Customers
8 Jul 2013
Real-time Marketing Across Screens is Vital, SMG’s Ian James
Real-time Marketing Across Screens is Vital, SMG’s Ian James
8 Jul 2013
Adobe Acquires Marketing Company Neolane; Expands Digital Marketing Services
1 Jul 2013
Razorfish CEO on What’s Next in Branded Content and Storytelling
26 Jun 2013
Video: Adweek’s Cooper on Risks for Publishers Around Native Advertising
Video: Adweek’s Cooper on Risks for Publishers Around Native Advertising
25 Jun 2013
Ad Trade Group Chief Touts Sponsorship of Women’s Series on AOL, as “The Future”
Ad Trade Group Chief Touts Sponsorship of Women’s Series on AOL, as “The Future”
21 Jun 2013
IPG’s Mobile Agency Keen on Interactive Mobile Video Ads
IPG’s Mobile Agency Keen on Interactive Mobile Video Ads
20 Jun 2013
Quality Must Come First in Branded Video, says Coke Exec
Quality Must Come First in Branded Video, says Coke Exec
19 Jun 2013
Data-Hungry Mail Online Mulls Original-Video Move
Data-Hungry Mail Online Mulls Original-Video Move
18 Jun 2013
Health Care Act to Drive Video Creation Around New Choices and Regulations
Health Care Act to Drive Video Creation Around New Choices and Regulations
22 May 2013
Careerbuilder.com Uses Video to Unite Job Seekers and Companies
Careerbuilder.com Uses Video to Unite Job Seekers and Companies
21 May 2013
‘Joyus,’ Video-Centric Women’s Shopping Site Finds High Views-to-Sales Conversions
‘Joyus,’ Video-Centric Women’s Shopping Site Finds High Views-to-Sales Conversions
16 May 2013
Akamai Has Diagnostic Tool for Individual Viewer Performance
Akamai Has Diagnostic Tool for Individual Viewer Performance
16 May 2013
Digitas Real-Time NewsRoom Expands Relationship with Huffington Post
Digitas Real-Time NewsRoom Expands Relationship with Huffington Post
13 May 2013
Videology’s Hallam: Video Targeting Is About More Than Age And Gender
Videology’s Hallam: Video Targeting Is About More Than Age And Gender
10 May 2013
‘Save Programmatic For The End Of The Funnel’
‘Save Programmatic For The End Of The Funnel’
10 May 2013
Taco Bell Produces Fan-Made ‘Rockumentary’
Taco Bell Produces Fan-Made ‘Rockumentary’
9 May 2013
TIMES’ RICK BERKE:  Video Will Become as “Central” as Text on the Web and the Printed Paper
TIMES’ RICK BERKE: Video Will Become as “Central” as Text on the Web and the Printed Paper
9 May 2013
Kiip Connects Brands to Consumers via Achievement-Reward Model
Kiip Connects Brands to Consumers via Achievement-Reward Model
9 May 2013