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Brand Marketing

Digitas’ Chief Creative Officer on Brand Authenticity
Digitas’ Chief Creative Officer on Brand Authenticity
7 May 2013
FT’s Smith: ‘We Don’t Have A Problem With Native Apps’
FT’s Smith: ‘We Don’t Have A Problem With Native Apps’
5 May 2013
Beet Commentary: Ashley Swartz on Big Data and Google Fiber
1 May 2013
Videology’s Hallam: ROI on VOD a Reality
Videology’s Hallam: ROI on VOD a Reality
1 May 2013
Cross-Channel Video Retargeting on the Rise, VivaKi Says
29 Apr 2013
Publicis’ Performics Unit Readies Direct Response Videos on YouTube
Publicis’ Performics Unit Readies Direct Response Videos on YouTube
29 Apr 2013
Bravo Touts Fan Engagement Study
25 Apr 2013
‘Thrill Me’ Recommends Movies Based on Facial Expression
‘Thrill Me’ Recommends Movies Based on Facial Expression
22 Apr 2013
VICE/Intel “Project” Win Cannes Award for Best Brand Campaign
VICE/Intel “Project” Win Cannes Award for Best Brand Campaign
18 Apr 2013
Canal+ Digital Chief Touts Power of Second-Screen
17 Apr 2013
Transmedia Storytelling Targets Kenyan Youth
Transmedia Storytelling Targets Kenyan Youth
17 Apr 2013
Ogilvy Entertainment President: Industry Needs Metrics around Branded Video
Ogilvy Entertainment President: Industry Needs Metrics around Branded Video
12 Apr 2013
MEC’s Chantal Rickards: “Second Screen Is Vital To Broadcasters”
9 Apr 2013
Draper Fishers VC Joy Marcus Charts Disruption in Online Video
4 Apr 2013
Digitas’ Sarofian: Don’t Let Data Overshadow Creative
4 Apr 2013
Mobile Audience Targeting to Drive Brand Ad Spend in 2013
13 Mar 2013
New York Times R&D Chief: We’re Transacting Business ‘Like a Retailer’
9 Mar 2013
Opt-In Video Ads Deliver 90% Completion Rates, Jun Group’s Reichgut
6 Mar 2013
MIT’S Jason Pontin: “Editors Hate to Hear This,” but Readers Have High Regard for Native Advertising
4 Mar 2013
The New York Times has Prototyped a Link-Centric Search Engine
2 Mar 2013