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Brand Marketing

“Atma Links” Aims to Redefine In-Text Advertising
26 Oct 2010
Healthination Finds High Viewership of Post-Roll Ads
19 Oct 2010
Megan McCarthy: “The Cyborg of News, the Borg Queen of the Blogosphere”
7 Oct 2010
Daisy Says: Brands Need to Optimize Mobile Web Sites Fast
5 Oct 2010
Google: “Currency” of Online Video Advertising Will Shift to “Cost Per View” as YouTube Readies “TrueViews”
1 Oct 2010
Paris Dispatch: VivaKi Launches Global Initiative for Branded Content
29 Sep 2010
5MIN’s CEO: Content Creators “Have No ROI” in Producing Videos Just for Their Own Destination
29 Jul 2010
Starz Partners with Penguin for Video-Enhanced iPad Series of Ken Follett Book
27 Jul 2010
WikiLeaks Episode Marks Big Development for The Guardian’s “Data Journalism” Initiative
26 Jul 2010
Brand Advertisers Want “Intent to Buy Studies”
20 Jul 2010
Video Ad Platform YuMe Has 1.5 Million “Banned” Sites on Blacklist
18 Jul 2010
Hulu Halo Takes Hold at MSNBC.com: Longer Ads In Exchange for Uninterrupted Viewing
21 Jun 2010
YuMe Releases Online Video Syndication “Protection” Technology
20 Jun 2010
Digitas Measuring Engagement for Online Video Campaigns
20 Jun 2010
Ooyala Enhances Reporting and Analytics
14 Jun 2010
Yahoo’s Old Fashion Take on Value of Journalism: Scoops Drive a Media Business
9 Jun 2010
Crowd-Sourced Journalism at The Washington Post: “The Community Knows More than We Do”
4 Jun 2010
Cox Has New Integrated Program Guide
21 May 2010
The Guardian Newspaper Commercializes its API
20 May 2010
Cable Biz has Web Envy as Medium Grows More Interactive
12 May 2010