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Brand Marketing

Tremor Video Debuts Pre-Roll Takeover Ad Unit for DreamWorks’ “RealSteel”
16 Oct 2011
BrightRoll Launches “Audience Guarantee” Product for Video Ads
6 Oct 2011
Digital Ad Agency Indelible Expands Client Roster to Include KMart, Sears, Sephora, Mac and More
30 Sep 2011
Digitas’ Sarofian: “Audience Design” is Key to Branded Entertainment
28 Sep 2011
AOL’s Video Chief on Growing Video Views, Ad Revenue
28 Sep 2011
Interactive Ads on AT&T U-Verse Driving Leads for Lincoln
8 Sep 2011
Emerging Online and Mobile Video Start-ups Nab Brand Deals
31 Aug 2011
Online Video Viewers Accept TV-Like Ad Load, Report
17 Aug 2011
“Control” Is Essential for Online Video Efficiency, Adap.tv’s Vijay Rao
14 Aug 2011
World’s Biggest Online Video Ad Network Moves to Cost-Per-Engagement Pricing Model
8 Aug 2011
Beet.TV Video Leadership Series: Finding the Value Equation for Video: Creativity vs. Data vs. Scale
Beet.TV Video Leadership Series: Finding the Value Equation for Video: Creativity vs. Data vs. Scale
20 Jul 2011
How Social Media Drives Video Views, Daisy Reports
13 Jul 2011
TouchStorm’s Howdini Mixing Branded and Unsponsored “How to Videos”
12 Jul 2011
“There is a Dark Side” to Online Video Advertising, Adap.tv President
5 Jul 2011
Two Start-ups Track Local Response to Videos and Social Media
29 Jun 2011
Video on Retail Sites Drives Engagement and Sales, Forrester’s Martin Gill
21 Jun 2011
Webby Award Winner: Kenya’s Crowd-Mapping Start-up Ushahidi
14 Jun 2011
Egyptian Filmmaker Uses Twitter to Gather 300 GB of Revolution Video
12 Jun 2011
YouTube Expects Half of Ad Spending to be Cost Per View by 2015
8 Jun 2011
Exclusive: New York Times Recommendation Engine Generated 17 Million Views in April
8 Jun 2011