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Brand Marketing

NBC’s Vivian Schiller: “Platform Agnosticism is Completely Wrong” for Legacy Media (updated)
15 Jul 2012
Pac-12 Network Building Personalized Online Video Program Guides, Ooyala Says
8 Jul 2012
Video Ad Platform, Jivox’s Interactive Ads, Increase Interaction Rates
5 Jul 2012
Eyeview Personalized Video Ads Drive Brand Lift, Purchase Intent
3 Jul 2012
Facebook Fanbase Inspires MTV’s New Marketing Campaign.
25 Jun 2012
YuMe Launches Video Ad Platform Solution for Smaller Publishers
24 Jun 2012
Brands Willing to Pay Blended Pricing Models for Video, Ogilvy’s Doug Scott Says
22 Jun 2012
American Express “Unstaged” Online Video Live Concerts Drive Card Growth, Digitas’ Beeching
22 Jun 2012
Financial Times Video Chief: Video Is a “Shop Stall” For The Global Paper
18 Jun 2012
WSJ And Reuters: Online Video Content To Increase Brand Awareness
13 Jun 2012
Newspapers, Wires and Cable Nets: Seeking an Editorial Niche and Business Around Online Video News
12 Jun 2012
Northwestern Prof Craig Duff: Journalists Need To Specialize
9 Jun 2012
SpotXchange’s Ad Skipping Service to Allow Consumers To Earn “Free Skips”
8 Jun 2012
duPont-Columbia University Awards, Now Open For Submissions
7 Jun 2012
Social TV Service Viggle Hits 625,000 Users In Four Months; Plans New Features
9 May 2012
Start-up Viewbix is Turning Online Video Viewers Into Action Takers
9 May 2012
Interactive Video Platform Viewbix Raises $2 Million In Series A Funding
8 May 2012
All Media Should be Earned, Digitas Creative Chief Says
30 Apr 2012
Eyeview’s Personalized Video Ads Widen Brand Reach Across Different Audience Segments
16 Apr 2012
Digitas’ Kontonis: Brands Shift to Cost-Per-View Models in Online Video Buying
2 Apr 2012