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Brand Marketing

Adobe Says First-Party Data is Driving Media Marketplace: Launches SiteCatalyst as Advertising Tool
2 Oct 2012
The Weather Channel’s “Hyper-Local” Online Strategy Net’s Presidential Campaign Dollars
1 Oct 2012
Dispatch from Chicago: Digital Video Growing with “Big Data,” Social, Unique Content
26 Sep 2012
Tremor Video Launches Cost-Per-Engagement Product in Germany
17 Sep 2012
Vibrant Media Launches Contextual Ads Tool in Germany
14 Sep 2012
EBU Director General on “First Digital Olympics” and the Future of Mult-iscreen Consumption
7 Sep 2012
Behind-the-Scenes News Video Rising in Popularity, BBC News Heads Says
5 Sep 2012
Verizon Boosts Bandwidth Speeds to 300 Mbps to Meet Surging Video Demand
5 Sep 2012
Commentary: How to Improve B-to-B Online Video Marketing, Analyst Swartz
1 Sep 2012
SundaySky Personalizes Video, Ads for AT&T, Office Depot, others
30 Aug 2012
Dailymotion Revamps Home Page to Boost Discovery
29 Aug 2012
Commentary: Screen Optimization, Tailored Creative A Must for Digital Campaigns, Analyst Swartz
28 Aug 2012
Retargeted Video Ads Boost Lift by 5 to 10 Percent, SundaySky Says
27 Aug 2012
Jun Group Delivers Results for Top Brands with Opt-in Video Ads on Social Games, Music Sites
14 Aug 2012
Premium Video Paywalls Need to Be Customized, Ooyala’s Sean Knapp
29 Jul 2012
Open Data is Essential to the Video News Business, CNN’s Peter Bale
29 Jul 2012
Financial Times Books Half of Revenue via Digital, Pearson Announces
27 Jul 2012
Financial Times Gaining Traction with Long-Form Videos
24 Jul 2012
Dublin’s “Storyful,” Curating Crowd-Sourced News from Damascus to Aurora for The New York Times, Bloomberg, YouTube and others
21 Jul 2012
CNN is Expanding Web Original Programming
19 Jul 2012