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Data-Driven Storytelling

‘Content Is Humpty Dumpty’: SMG’s Scheppach
‘Content Is Humpty Dumpty’: SMG’s Scheppach
7 Dec 2015
AOL Touts Creative Advertising Delivered in Real-Time
AOL Touts Creative Advertising Delivered in Real-Time
3 Nov 2015
Creativity Must Meet Math In Tomorrow’s Ads: Vonage’s Szumowski
Creativity Must Meet Math In Tomorrow’s Ads: Vonage’s Szumowski
3 Nov 2015
Should Brands Make Content People Would Pay For?
Should Brands Make Content People Would Pay For?
29 Oct 2015
Is It Time Ad Land Refocused From Data To Creative?
Is It Time Ad Land Refocused From Data To Creative?
29 Oct 2015
How UniWorld’s Byron Lewis Learned the Value of Storytelling From Radio
How UniWorld’s Byron Lewis Learned the Value of Storytelling From Radio
21 Oct 2015
Quaker Canada’s Viral Video Hit Used Real Family For Authenticity
Quaker Canada’s Viral Video Hit Used Real Family For Authenticity
19 Oct 2015
One-to-One Communication At Scale Is Still in Early Days: Ogilvy’s Lazarus
One-to-One Communication At Scale Is Still in Early Days: Ogilvy’s Lazarus
18 Oct 2015
Brands Need to Lead From a Simple Human Insight: Leo Burnett’s Hassan
Brands Need to Lead From a Simple Human Insight: Leo Burnett’s Hassan
16 Oct 2015
Digital Content Must Be Consumer-Centric: Conceptbakery’s Dorfler
Digital Content Must Be Consumer-Centric: Conceptbakery’s Dorfler
5 Oct 2015
AdTech Must Understand, Not Just Target Consumers, Starcom’s Amanda Richman
1 Oct 2015
The Creative Agency Credo: “It’s all about speed,” TBWA’s Global Chief Ruhanen
The Creative Agency Credo: “It’s all about speed,” TBWA’s Global Chief Ruhanen
1 Oct 2015
60% of SMG’s EMEA Business Now Comes From Digital Content and Data
60% of SMG’s EMEA Business Now Comes From Digital Content and Data
28 Sep 2015
Morning Show “Bloomberg Go” Set to Launch in October
Morning Show “Bloomberg Go” Set to Launch in October
28 Sep 2015
Outbrain Wants To Build A Web Canvas For Brand Stories
Outbrain Wants To Build A Web Canvas For Brand Stories
17 Sep 2015
Why Performance-Based Advertising Matters: Xaxis Launches “Light Reaction”
Why Performance-Based Advertising Matters: Xaxis Launches “Light Reaction”
16 Sep 2015
Weather CEO Kenny Aims To ‘Leave Mark On The World’
Weather CEO Kenny Aims To ‘Leave Mark On The World’
13 Sep 2015
Clients Want an Offering With Creativity, Tech and Data: Maxus’s Williams
Clients Want an Offering With Creativity, Tech and Data: Maxus’s Williams
13 Sep 2015
WPP’s BuzzFeed Residency Driven By Data: GroupM’s Norman
WPP’s BuzzFeed Residency Driven By Data: GroupM’s Norman
12 Sep 2015
Creative Directors Are Warming Up to Data: Annalect’s Matts
Creative Directors Are Warming Up to Data: Annalect’s Matts
20 Aug 2015