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Data-Driven Storytelling

Custom Ads Drive Impact, Data Boosts ROI, Magna Pres Argyilan
Custom Ads Drive Impact, Data Boosts ROI, Magna Pres Argyilan
3 Apr 2014
The Washington Post Plans ‘Video, Video, Video’ In 2014
The Washington Post Plans ‘Video, Video, Video’ In 2014
31 Mar 2014
The Huffington Post Plans Launch in India
The Huffington Post Plans Launch in India
30 Mar 2014
BBC Native Ads ‘Can Bring Brands’ Stories To Life’
BBC Native Ads ‘Can Bring Brands’ Stories To Life’
28 Mar 2014
4A’s Chairman Chris Weil: Data Will Illuminate What Works in Ads
4A’s Chairman Chris Weil: Data Will Illuminate What Works in Ads
21 Mar 2014
Data Is To Marketing As Science Is To Religion: Group M’s Norman
Data Is To Marketing As Science Is To Religion: Group M’s Norman
20 Mar 2014
InMobi’s Sarofian: Custom Creative For Mobile Next Frontier
InMobi’s Sarofian: Custom Creative For Mobile Next Frontier
13 Mar 2014
Video Ad Tech Firm Ebuzzing Hits $67 Million in Revenue
Video Ad Tech Firm Ebuzzing Hits $67 Million in Revenue
4 Mar 2014
Treat Mobile Ads Like Episodes To Gain Insight: InMobi’s Venkatesh
3 Mar 2014
Beet.TV’s Plesser: New Era Dawning For Journalism
24 Feb 2014
UM’s David Cohen:  Advertising is Moving to a “Barbell” Scenario
UM’s David Cohen: Advertising is Moving to a “Barbell” Scenario
14 Feb 2014
Creative Optimization on Horizon, WPP’s Digital Chief David Moore
Creative Optimization on Horizon, WPP’s Digital Chief David Moore
13 Feb 2014
Eyeview Grows Its Personalized Video Ad Footprint
Eyeview Grows Its Personalized Video Ad Footprint
6 Feb 2014
Seattle Startup iSpot.tv Tracks Online Engagement with TV Ads
4 Feb 2014
AOL’s Harnevo: The Future of Video News is a “Content Exchange”
4 Feb 2014
Content Recommendation Engine Taboola Has Big Increase in Mobile
Content Recommendation Engine Taboola Has Big Increase in Mobile
31 Jan 2014
VideoHub’s Programmatic Buying Platform Built on “Analytics Lens”
VideoHub’s Programmatic Buying Platform Built on “Analytics Lens”
27 Jan 2014
Rovi’s Parekh: Big Data Will Change Ad World
Rovi’s Parekh: Big Data Will Change Ad World
13 Jan 2014
Yahoo Takes Steps to Integrate Tumblr into Content, Ad Platform
Yahoo Takes Steps to Integrate Tumblr into Content, Ad Platform
10 Jan 2014
Starcom-Yahoo Team on Data to Find Audiences
Starcom-Yahoo Team on Data to Find Audiences
10 Jan 2014