Data & Identity

FAST and Friendly: Philo Aims to Keep Streaming Sophistication Simple
21 Jan 2025
WBD’s Steinhauser: Data Aggregation Enables Fluid Cross-Platform Audience Buying
20 Jan 2025
Outbrain CEO: Teads Acquisition Opens Huge-Scale Opportunity for Open Internet Advertising
19 Jan 2025
Emergent Tech Boosts Full-Funnel Marketing on Open Web OMD’s Ben Hovaness
15 Jan 2025
Biddable Live Sports, ‘Magic Words’ Help Brands Reach Key TV Audiences: Disney’s Matt Barnes
13 Jan 2025
OMG Ups Its Search Game With Google, Amazon, TikTok
12 Jan 2025
Comcast’s Universal Ads Platform Aims to Simplify Premium Video Ads for SMBs: NBCU’s Marshall
10 Jan 2025
AI’s Transformation of Omnichannel Personalization Has Only Just Begun: IAS’s Jim Egan
7 Jan 2025
Curating Ad Inventory Key to Open Web Success: Infolinks’ Bob Regular
6 Jan 2025
Context Is ‘Supercharged’ by AI: Seedtag’s Eisenstein
1 Jan 2025
Contextual Segments on YouTube Drive Results for Brands: Pixability’s David George
20 Dec 2024
CTV Advertising Gains From More Powerful Contextual Signals: Beachfront’s Marni Rommel
18 Dec 2024
Neutral OS for CTV Improves Viewer Experience, Advertising: TiVo’s Chris Kleinschmidt
17 Dec 2024
Our Consumers Insights Are Valuable Amid CTV Growth: PCH Media’s Chris Moore
17 Dec 2024
As AI Takes Center Stage at CES, Consumer Data Still Rules: Epsilon’s Gillian MacPherson
16 Dec 2024
Addressable Advertising Needs Reliable Data to Deliver Results: Blockgraph’s Jason Manningham
16 Dec 2024
CTV’s Growth Will Pivot on Audience Data, Viewer Experiences: Mindshare’s Denise Ocasio
11 Dec 2024
Data Collaboration Is Key to Results-Driven Advertising: Snowflake’s Bill Stratton
11 Dec 2024
Addressability Relies on Data Insights That Ensure Proper Targeting: Spark Foundry’s Lisa Giacosa
11 Dec 2024
Focused Content Signals Drive 7X Higher CTV Bid Rate: OpenX’s Close
10 Dec 2024
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