Data & Identity

Retailer Data Has Vast Potential Beyond Marketing for Consumer Brands: Omnicom’s Joanna O’Connell
23 Sep 2024
Partnership With Samba TV Offers Better Ad Targeting as Election Nears: FreeWheel’s Eric Davis
22 Sep 2024
AI Set to Accelerate Contextual Advertising Beyond Human Intuition: Digitas’ Liane Nadeau
17 Sep 2024
Data Collaboration Evolving Beyond Clean Rooms to Power Digital Ecosystem: LiveRamp’s Stanichev
16 Sep 2024
Contextual AI Promises Personalization With Depth, Meaning, Trust: IPG’s Jayna Kothary
15 Sep 2024
Addressable TV Offers Scale and Impact for Advertisers: Effectv’s Midha
15 Sep 2024
Retail Media Evolves Beyond Onsite Search and Display: Digitas’ Christa Klausner
10 Sep 2024
Microsoft Advertising’s MacGregor on Audience Scale & Leadership Lessons
9 Sep 2024
Audience Measurement in a Privacy-First World – Mastercard’s Scott Lichtenthal
8 Sep 2024
Giving AI a Heart: Digitas’ Jones on Supercharged Context
4 Sep 2024
Contextual AI Redefines Brand Storytelling in a Post-Cookie World: GSD&M’s Kersey
2 Sep 2024
Advertising’s Atomization Demands New Thinking: Rob Norman On Retail Media
29 Aug 2024
Dual-Screen TV Helps Brands Run Performance Campaigns: Telly’s Bob Ivins
26 Aug 2024
Aggregated and Anonymized Data Drives Business Outcomes for Brands: Mastercard’s Mohamed Abdelsadek
20 Aug 2024
Audience Identifiers for CTV Ads Rely on Privacy-Safe Cloud
20 Aug 2024
LiveRamp, Kinective, TripAdvisor Execs Say The Sky’s the Limit For Clean Room
19 Aug 2024
Identity Resolution Forms Cornerstone of Privacy-Safe Addressability, Measurement
18 Aug 2024
How DIRECTV Is Harnessing the Herd of Data in a Fragmented Marketplace
18 Aug 2024
Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
13 Aug 2024
CMX’s Walsh On Trade Desk Tie-Up, Roadmap to Success
12 Aug 2024
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