Data & Identity

IAS CEO: Safeguard Your Brand in the Era of AI-Powered Misinformation
12 Aug 2024
TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success
11 Aug 2024
Traveler Media Offers Ad Targeting at Multiple Touchpoints: United’s Richard Nunn
7 Aug 2024
How Identity and Outcomes Close the Performance Gap
7 Aug 2024
TransUnion’s Spiegel: Why Audience Intelligence Is the Key to Marketing
7 Aug 2024
DIRECTV, Zenith, LiveRamp Execs on Navigating the New Tides of Streaming Viewership
7 Aug 2024
Digital Turbine’s New APProach: Lessons Learned About Audiences and Outcomes In the Privacy-Forward Era
7 Aug 2024
Intent IQ’s CTO on Untangling Identity for Ads Across Devices and Households
6 Aug 2024
Snap, CVX & Snowflake Debate The Importance of Offsite Retail Media Measurement
6 Aug 2024
Collaboration is Key to Achieving the Elusive Customer 360: AWS’ Solomon
5 Aug 2024
LiveRamp’s Harkins: Data Collaboration Will Drive True Scale & Innovation for Retail Media
5 Aug 2024
Addressable TV Ads Give Political Campaigns Granular Targeting
1 Aug 2024
Wurl & Omnicom On Rewriting the CTV Advertising Playbook With Emotion
1 Aug 2024
TransUnion’s Davies: Cloud is Enabling New Addressable TV Opportunities
1 Aug 2024
First-Party Data is the New Currency for Personalized Experiences, Kinective Media by United Airline’s Petrella
1 Aug 2024
Data Collaboration Can Power Commerce Media: LiveRamp’s Stanichev
31 Jul 2024
AI Makes Contextual Signals More Relevant for Marketers: Digitas’ Greg Campbell
31 Jul 2024
AI Drives Emotional Resonance Between Ads and Content for Better Performance
30 Jul 2024
CTV Ad Duplication Frustrates Viewers: Publica by IAS’s Wilhite
30 Jul 2024
In the Media Economy, You’re Only as Good as Your Data
30 Jul 2024
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