Data & Identity

First-Party Data Are Driving Next Stage of Addressability: PMG’s Sam Bloom
5 Dec 2024
Addressable Advertising Adoption Accelerates in Upfront Buys: Comcast’s Allen
3 Dec 2024
IAS Expands Microsoft Advertising Tie-Up, Sees AI ‘Supercharging’ Marketing
1 Dec 2024
T-Mobile Leverages First-Party Data for Personalized Ad Experiences: Di Muccio
25 Nov 2024
Streaming Advertising Has a ‘Consistency Challenge’ for Audience Targeting: OpenAP’s Levy
24 Nov 2024
Personalization, AI Excite Quigley-Simpson CEO Fremont – If Used Wisely
21 Nov 2024
Consumers in Early Stages of Generative AI Adoption: Publicis, Microsoft Research
18 Nov 2024
GM’s Reed Sees CTV Enable Fine-Grained Targeting of Auto Ads
13 Nov 2024
Ad Personalization Remains Key Goal Amid Privacy Worries: Microsoft Advertising’s Paul Farrow
12 Nov 2024
Power of Audience Identifiers, First-Party Data Will Show at Beet Retreat Santa Monica 2024
7 Nov 2024
Transparency and Targeting Driving CTV Evolution: OpenX’s Sattel
3 Nov 2024
Privacy Promise Is Paramount for CMX in Retail Media Explosion
3 Nov 2024
CTV’s Audience Grows Alongside Profusion of Channels: Samsung Ads’ Justin Evans
29 Oct 2024
Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness
28 Oct 2024
ANA’s Aquila Powering Up For Cross-Screen Measurement With Kantar Panel
24 Oct 2024
TransUnion’s Danaher: More Actionable Data For TV Buyers Than They Realize
20 Oct 2024
The Great Retail Media Shakeout: Dentsu’s Monahan on the Evolution of Brand-Retailer Deals
14 Oct 2024
TikTok Exec: Advertisers Relying on Last Click are ‘Leaving a Lot of Money on the Table’
13 Oct 2024
Advanced Metrics Are Critical for Ad-Supported Premium Content: Mobian’s Jonah Goodhart
6 Oct 2024
Seema Patel Sees Hispanic Graph Navigating Privacy Imperatives
29 Sep 2024
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