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Fraud Detection

How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
7 May 2015
Measurement of Fraudulent Traffic Must be Stricter, comScore Says
Measurement of Fraudulent Traffic Must be Stricter, comScore Says
3 Apr 2015
OpenX Puts Ad Fraud Detection On Consumers’ Computers
OpenX Puts Ad Fraud Detection On Consumers’ Computers
23 Mar 2015
4As Fights Piracy, Fraudulent Traffic, Nancy Hill
4As Fights Piracy, Fraudulent Traffic, Nancy Hill
10 Mar 2015
Marketing Industry Chief: Ad Fraud Must be “Put to Its Death”
Marketing Industry Chief: Ad Fraud Must be “Put to Its Death”
26 Feb 2015
Ad Fraud Is Not As Widespread As You Think: comScore CEO
Ad Fraud Is Not As Widespread As You Think: comScore CEO
13 Feb 2015
Ad Fraud is Improving but Publishers are Wrongly Taking the Blame, Vivek Shah
11 Feb 2015
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
2 Feb 2015
Google’s 2015 Priority Is Securing Ads From Malware
Google’s 2015 Priority Is Securing Ads From Malware
26 Jan 2015
Xaxis Will Use More Private Marketplaces, Less RTB
Xaxis Will Use More Private Marketplaces, Less RTB
23 Jan 2015
YuMe Focuses on Traffic Quality, Fraud Education
YuMe Focuses on Traffic Quality, Fraud Education
3 Sep 2014
More Agencies to Launch Private Exchanges, Zenith’s Zilberbrand
More Agencies to Launch Private Exchanges, Zenith’s Zilberbrand
26 Aug 2014
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi
24 Aug 2014
Video Ad Fraud Could Be Eradicated This Year: BrightRoll CEO
Video Ad Fraud Could Be Eradicated This Year: BrightRoll CEO
19 Jun 2014
Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange’s Shehan
Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange’s Shehan
19 Jun 2014
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
15 Jun 2014
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
13 Jun 2014
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
13 Jun 2014
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
12 Jun 2014
IAB’s Mane On Fraud: Keep Calm And Carry On
IAB’s Mane On Fraud: Keep Calm And Carry On
12 Jun 2014