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Fraud Detection

Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
12 Jun 2014
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
12 Jun 2014
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
12 Jun 2014
Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says
Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says
11 Jun 2014
Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin
10 Jun 2014
Ad Fraud May Harm Programmatic Growth
Ad Fraud May Harm Programmatic Growth
9 Jun 2014
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
8 Jun 2014
Fighting Video Ad Fraud Needs to be an Open Source Solution,TubeMogul’s Brett Wilson
Fighting Video Ad Fraud Needs to be an Open Source Solution,TubeMogul’s Brett Wilson
2 Jun 2014
WPP Digital Chief Says No to Fraud: “We Only Want Human Activity”
WPP Digital Chief Says No to Fraud: “We Only Want Human Activity”
2 Jun 2014
Ad Fraud From Bots & Fraudulent Traffic Expands
Ad Fraud From Bots & Fraudulent Traffic Expands
28 May 2014
TubeMogul’s Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates
TubeMogul’s Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates
19 May 2014
The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy
The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy
4 May 2014
Viewability Measurement Must Be Independent: BrightRoll SVP
Viewability Measurement Must Be Independent: BrightRoll SVP
1 May 2014
VivaKi Leans on Fraud Prevention Tools & Metrics as Programmatic Expands
VivaKi Leans on Fraud Prevention Tools & Metrics as Programmatic Expands
28 Apr 2014
BrightRoll “Bakes-in” Viewability Authentication with Moat
BrightRoll “Bakes-in” Viewability Authentication with Moat
25 Apr 2014
Advertisers Misled On Premium Placement: Jun’s Reichgut
Advertisers Misled On Premium Placement: Jun’s Reichgut
17 Mar 2014
Viewability Standards Coming to Digital Media this Year, UM’s Cohen
Viewability Standards Coming to Digital Media this Year, UM’s Cohen
20 Feb 2014
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
20 Feb 2014
MediaVest’s Trivedi: Viewability Concerns Hurting Ad World
MediaVest’s Trivedi: Viewability Concerns Hurting Ad World
19 Feb 2014
Video View Fraud Perpetuated by Venture-Backed Companies, VivaKi’s Voris
Video View Fraud Perpetuated by Venture-Backed Companies, VivaKi’s Voris
17 Feb 2014