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Linear (Broadcast)

Neustar’s Slyter Considers Data Sets For Linear TV Play
Neustar’s Slyter Considers Data Sets For Linear TV Play
4 May 2017
WideOrbit’s Ferreira: DoubleClick Integration Is Nexus Of Online And Local TV Buying
WideOrbit’s Ferreira: DoubleClick Integration Is Nexus Of Online And Local TV Buying
30 Apr 2017
Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
17 Apr 2017
Taco Bell’s Thalberg On The Power Of Television, ‘Dark Clouds’ Over Digital
Taco Bell’s Thalberg On The Power Of Television, ‘Dark Clouds’ Over Digital
5 Apr 2017
TV Upfronts Are Here To Stay: Videology’s Jamboretz
TV Upfronts Are Here To Stay: Videology’s Jamboretz
28 Mar 2017
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
20 Mar 2017
Next in Sports TV: Turner Has Massive Audience Watching Video Game Matches
Next in Sports TV: Turner Has Massive Audience Watching Video Game Matches
3 Feb 2017
CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner
CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner
18 Jan 2017
CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV
CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV
16 Jan 2017
Turner’s Strober Explains Advanced Linear TV Audience Targeting
Turner’s Strober Explains Advanced Linear TV Audience Targeting
10 Jan 2017
INVIDI’s ‘Addressability In The Sky’ Excites 605’s Dolan
INVIDI’s ‘Addressability In The Sky’ Excites 605’s Dolan
5 Dec 2016
‘Satellite Switching’ Could Beam Down Nationwide Addressability: INVIDI’s Downey
‘Satellite Switching’ Could Beam Down Nationwide Addressability: INVIDI’s Downey
23 Nov 2016
NBCUniversal Seeing ‘A Lot Of Uptake’ For Audience Targeting Platform
NBCUniversal Seeing ‘A Lot Of Uptake’ For Audience Targeting Platform
23 Nov 2016
Advanced TV Targeting Early In A ‘Mega Trend’: comScore’s Livek
Advanced TV Targeting Early In A ‘Mega Trend’: comScore’s Livek
21 Nov 2016
‘Early Days’ For Advanced TV Ads, Says Fox’s Levine
‘Early Days’ For Advanced TV Ads, Says Fox’s Levine
20 Nov 2016
Without National Avails, Addressable Demand Will Outweigh Supply: MODI’s Bologna
Without National Avails, Addressable Demand Will Outweigh Supply: MODI’s Bologna
15 Nov 2016
Viacom’s Zilberbrand On The Nuances Of ‘Programmatic’ Broadcast Television
Viacom’s Zilberbrand On The Nuances Of ‘Programmatic’ Broadcast Television
27 Oct 2016
Turner’s Speciale Mulls Two-Minute Ads Replacing 30-Second Spots
Turner’s Speciale Mulls Two-Minute Ads Replacing 30-Second Spots
22 Oct 2016
CNN Sees 2017 Ad Revenue Boost After Election ‘Entertainment’
CNN Sees 2017 Ad Revenue Boost After Election ‘Entertainment’
21 Oct 2016
Programmatic Edges In To 2017 TV Upfronts As Clypd Goes To Europe
Programmatic Edges In To 2017 TV Upfronts As Clypd Goes To Europe
16 Oct 2016