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Media Investment

Distressed Brands Should Not Shave Ad Spend: GroupM’s Gotlieb
17 Jan 2018
Luma Partners’ Terry Kawaja: With Convergent TV, Scale ‘Is Now On A Whole New Level’
11 Jan 2018
Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss
Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss
3 Jan 2018
Essence’s Gerber Says SVOD & Middle-Men Worse Than Duopoly
Essence’s Gerber Says SVOD & Middle-Men Worse Than Duopoly
11 Dec 2017
Lack Of Yield Optimization By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz
Lack Of Yield Optimization By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz
6 Dec 2017
one2one Media’s Mike Bologna On Addressable Consistency, ‘The Beauty Of Sling’
one2one Media’s Mike Bologna On Addressable Consistency, ‘The Beauty Of Sling’
17 Nov 2017
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
24 Oct 2017
Trusted Brands And Advertising Guarantees A Good Recipe For Meredith: National Media President Jon Werther
Trusted Brands And Advertising Guarantees A Good Recipe For Meredith: National Media President Jon Werther
12 Oct 2017
Bank Of America Moves Away From “Walled Gardens”: Paskalis
Bank Of America Moves Away From “Walled Gardens”: Paskalis
6 Oct 2017
P&G’s Marc Pritchard: Objectives Were Met Despite $100 Million In Digital Ad Cuts
P&G’s Marc Pritchard: Objectives Were Met Despite $100 Million In Digital Ad Cuts
5 Oct 2017
WPP’s Sir Martin Sorrell: Lots Of Innuendo But Still No Facts About U.S. Agency Billing Allegations
WPP’s Sir Martin Sorrell: Lots Of Innuendo But Still No Facts About U.S. Agency Billing Allegations
15 Sep 2017
The Future Of Programmatic ‘Really Lies With Brand Advertising”: PubMatic’s Rajeev Goel
The Future Of Programmatic ‘Really Lies With Brand Advertising”: PubMatic’s Rajeev Goel
12 Sep 2017
Wavemaker: ‘Bold And Disruptive’ Maxus-MEC Vessel For Navigating A Roiling Media World: GroupM’s Rob Norman
Wavemaker: ‘Bold And Disruptive’ Maxus-MEC Vessel For Navigating A Roiling Media World: GroupM’s Rob Norman
10 Sep 2017
Starcom’s Amanda Richman Named CEO USA Of MEC/Maxus Merger
Starcom’s Amanda Richman Named CEO USA Of MEC/Maxus Merger
18 Aug 2017
Yield Management is Essential for Digital Video Business, MEC Global CEO Tim Castree
Yield Management is Essential for Digital Video Business, MEC Global CEO Tim Castree
4 Jul 2017
[m]PLATFORM COO Nicolle Pangis Explains GroupM’s Entry To AI Via Co-Pilot
[m]PLATFORM COO Nicolle Pangis Explains GroupM’s Entry To AI Via Co-Pilot
21 Jun 2017
UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV
UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV
15 Jun 2017
Analyst Wieser: Ad Downturn To Cast Shadow on Cannes
Analyst Wieser: Ad Downturn To Cast Shadow on Cannes
29 May 2017
Kawaja’s Three Reasons For Digital Media Optimism
Kawaja’s Three Reasons For Digital Media Optimism
25 May 2017
Bank of America Shifts to Calendar Planning, Uses UpFront To Select Partners, Publicis’ Schauer explains
Bank of America Shifts to Calendar Planning, Uses UpFront To Select Partners, Publicis’ Schauer explains
17 May 2017