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Media Investment

‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks
24 Aug 2025
Retail Media Needs to Modernize, Open Up and Embrace AI to Keep Growing: Criteo’s Melanie Zimmermann
12 Aug 2025
Magnite’s Gregory Sherrill: Supply Side Partners Are Taking Strategic Control of Media Buying
4 Aug 2025
FreeWheel’s Sogliuzzo: to Win Small Advertisers, CTV Must Act Like Search and Social
21 Jul 2025
Attain’s Brian Mandelbaum: to Break ‘Performance vs. Branding,’ Focus on Accountability
15 Jul 2025
Unilever’s Aaron Sobol: You Need ‘Exponentially More’ Creative Assets to Succeed Today
8 Jul 2025
Best Buy Touts Data, New Marketplace and CNet Partnership to Lure Advertisers
30 Jun 2025
Instacart’s Castelli: The Cure for Retail Media’s Growing Pains Is Consolidation
23 Jun 2025
Sir Martin Sorrell: AI, Geopolitics and Efficiency are Reshaping Advertising’s Future
16 Jun 2025
Upfronts Still Matter: Pooja Midha Explains Why TV’s Biggest Sales Tradition Isn’t Going Anywhere
3 Jun 2025
Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume
1 Jun 2025
Innovid’s Smith: Actionable Ad Results Needs Independence, Intelligence and Innovation
13 May 2025
From Protection to Performance: DoubleVerify’s Zagorski on Media’s Changing Market
13 May 2025
Dentsu’s Jeff Greenspoon: AI, Deep Learning and the End of the ‘Free Pass’ in Media Performance
12 May 2025
Digitas’ Nadeau: AI Is An Accelerant, Creative Is The Next Frontier
6 May 2025
Taboola CEO Adam Singolda: Performance Advertising, AI and Open Web are Digital Media’s Future
5 May 2025
Zenith’s Colleen Hotchkiss Calls for Better Media Balance of Performance and Branding
16 Apr 2025
Tariff Turmoil Threatens Ad Market Stability: Madison and Wall’s Brian Wieser
6 Apr 2025
Tariff Shockwaves Rattle Adtech Sector: LUMA CEO Terence Kawaja Warns of Industry Fallout
6 Apr 2025
Connected TV Evolves, Unlocking New Opportunities for Advertisers: Unilever’s Aaron Sobol
27 Feb 2025