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Media Investment

Media Buying Is Major Opportunity for Ad Agencies Amid Market Shifts: Madison and Wall’s Brian Wieser
2 Feb 2025
Xumo Aims to Simplify Streaming and Boost Advertiser Outcomes
26 Jan 2025
The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
23 Jan 2025
Addressable TV Advertising Set for Takeoff as Buyers Seek Performance: Go Addressable’s New Chairman
18 Dec 2024
Addressable Advertising Adoption Accelerates in Upfront Buys: Comcast’s Allen
3 Dec 2024
Mediaocean’s $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth: Innovid’s Zvika Netter
26 Nov 2024
Why Ad Servers Matter: Mediaocean’s Bill Wise on the $500 Million Innovid Acquisition
25 Nov 2024
Live Sports Offer Key Cultural Moments for Brands: OMD’s Kelly Metz
24 Nov 2024
Digital Advertising Business Poised for Growth in 2025: LUMA’s Terry Kawaja
19 Nov 2024
Retail Media Boom Drives Push for Improved Standards, Accountability: OMD’s Ben Hovaness
10 Nov 2024
Streaming Has Unleashed Powerful Audience Engagement for Brands: Dentsu’s Brad Stockton
4 Nov 2024
Hershey’s Leans Into Live Sports for Uniting Audiences, Driving Reach
4 Nov 2024
Privacy Promise Is Paramount for CMX in Retail Media Explosion
3 Nov 2024
Breast Cancer Survivor Lewis Helps Media Ladies in Conquering Cancer
16 Oct 2024
The Great Retail Media Shakeout: Dentsu’s Monahan on the Evolution of Brand-Retailer Deals
14 Oct 2024
“Breast Cancer Has Made Me a Better Leader,” Cara Lewis
6 Oct 2024
Omnicom, Criteo Experts Say Commerce Media’s Power Is Full-Funnel Reach
13 Aug 2024
Political Ad Spend Grows, But at Slower Pace Than Before: Brian Wieser
11 Aug 2024
TripleLift, Geico, Unilever Execs On Moving CTV Beyond Experimentation
8 Aug 2024
Retail Media Can Scale With Premium Publishers: Comcast Advertising’s Babcock
30 Jul 2024