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Media Investment

In the Media Economy, You’re Only as Good as Your Data
30 Jul 2024
Retail Media’s ‘Hunger Games’ A ‘Free-For-All’ For Brand Dollars
29 Jul 2024
Beyond Hyper-Personalization: Digitas’ Nadeau On Finding A Role For Cookies And IDs
24 Jul 2024
Connected TV Brings Digital Capability to Linear TV, Accelerating Growth for Unilever
10 Jul 2024
Marketers Have Opportunity to Diversify Retail Media Spend: Criteo’s Melanie Zimmermann
9 Jul 2024
MediaMath Integration, Latin America Are Key Opportunities: Infillion’s Gabe Paton
17 Jun 2024
‘We Have Audiences Grouped by Projects, Which No One Else Has’: Home Depot’s Melanie Babcock
9 May 2024
Retail Media Networks Are New Profit Centers in Fragmented Ecosystem: Adaptive’s Drew Cashmore
23 Apr 2024
Innovid Releases Harmony Direct to Optimize CTV Ads
9 Apr 2024
Cadent CEO Troiano On $342M AdTheorent Acquisition: Reducing Silos, Taking CTV Programmatic
2 Apr 2024
Retail Media Will Boom Offsite & On TV: Analyst Lipsman
28 Mar 2024
LUMA’s Kawaja Optimistic On 2024 & 2025 Ad-Tech Outlook
25 Mar 2024
Unilever’s Sobol Switches On To AI-Driven TV Ads, Shoppable TV
15 Feb 2024
CTV Advertising Needs Better Pricing for Brands: OMD’s Kelly Metz
7 Feb 2024
After Sale To Omnicom, Flywheel Sees ‘Holy Grail’ For Retail Media
15 Jan 2024
Albertsons Takes On Criteo Tech To Enhance Offering In ‘Amazing 2024’ For Retail Media
11 Jan 2024
Ad Market Is Soft While Brands Want Flexibility: Initiative’s Maureen Bosetti
11 Jan 2024
Disney+’s ‘Mindful’ International Ads Sold Out At Launch: Armstrong
10 Jan 2024
TV Ad Spend Under Pressure In 2024, But Brands Should Make Their Own Choices: Brian Wieser
18 Dec 2023
Every Second Counts: Why TV Owners Should Measure Ad CPMs Per Second
14 Dec 2023