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Mobile

Facebook Wants Advertisers To Think Different About Auto-Play
Facebook Wants Advertisers To Think Different About Auto-Play
14 Jan 2016
SMG’s Scheppach:  VR is an Exciting New Media, but Viewing Needs to be at “Scale”
SMG’s Scheppach: VR is an Exciting New Media, but Viewing Needs to be at “Scale”
14 Jan 2016
PubMatic Refocuses On Premium To Avoid Commoditized Ads
PubMatic Refocuses On Premium To Avoid Commoditized Ads
13 Jan 2016
Medialets Partners with Millward Brown for Mobile Ad Effectiveness Product
Medialets Partners with Millward Brown for Mobile Ad Effectiveness Product
4 Jan 2016
“Invalid Traffic” is Highest in Mobile Video, Ernst & Young’s Terlizzi
“Invalid Traffic” is Highest in Mobile Video, Ernst & Young’s Terlizzi
3 Jan 2016
Behavioral Data + Technology = “Co-Dependance” Driving Media Innovation, MEC’s Fremont
Behavioral Data + Technology = “Co-Dependance” Driving Media Innovation, MEC’s Fremont
28 Dec 2015
Big Growth for Xaxis Outside of WPP, CEO Gleason
Big Growth for Xaxis Outside of WPP, CEO Gleason
21 Dec 2015
Algorithmic Marketing To Virtual Personal Assistants Will Change Game: PHD’s Cooper
Algorithmic Marketing To Virtual Personal Assistants Will Change Game: PHD’s Cooper
8 Dec 2015
AT&T AdWorks Goes After Multiple Screens For Ads
17 Nov 2015
Nielsen’s eXelate Pushes Further In To Mobile, TV Targeting
Nielsen’s eXelate Pushes Further In To Mobile, TV Targeting
3 Nov 2015
Ad Blocking Now Mainstream But Needs Nuance: Ghostery’s Tillman
Ad Blocking Now Mainstream But Needs Nuance: Ghostery’s Tillman
29 Oct 2015
Clean Up Mobile To Beat Ad Blockers: GroupM’s Montgomery
Clean Up Mobile To Beat Ad Blockers: GroupM’s Montgomery
22 Oct 2015
Mobile Video Ads Will Boast One-To-One Creativity: Rubicon’s Novak
Mobile Video Ads Will Boast One-To-One Creativity: Rubicon’s Novak
14 Oct 2015
Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO
Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO
9 Oct 2015
Advertisers Need More Transparency And Security: AudienceScience’s Bernard
Advertisers Need More Transparency And Security: AudienceScience’s Bernard
5 Oct 2015
Native Video Is Fastest Growing Format in Mobile Advertising: Opera’s Yang
4 Oct 2015
Creativity Is Essential in an AdTech World, Omnicom’s Digital CEO Jonathan Nelson
Creativity Is Essential in an AdTech World, Omnicom’s Digital CEO Jonathan Nelson
1 Oct 2015
AOL’s Bob Lord on Go90 App and Big Move to Mobile with Verizon
AOL’s Bob Lord on Go90 App and Big Move to Mobile with Verizon
29 Sep 2015
For Mobile Ads, ‘Less Is More’, Relevancy Rules: LiveRail’s Arnstein
For Mobile Ads, ‘Less Is More’, Relevancy Rules: LiveRail’s Arnstein
27 Sep 2015
Mobile And Video Redefining Publishing: Facebook’s Boland
Mobile And Video Redefining Publishing: Facebook’s Boland
27 Sep 2015