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Mobile

Campbell’s Bullish on AI Ads as the Future
Campbell’s Bullish on AI Ads as the Future
26 Oct 2016
16 Million Millennial Customers Part of ‘Dramatic Shift’ In Bank of America’s Media Mix
16 Million Millennial Customers Part of ‘Dramatic Shift’ In Bank of America’s Media Mix
24 Oct 2016
Hearts & Science: Less Consumer Interruption As Digital Ad Formats Multiply
Hearts & Science: Less Consumer Interruption As Digital Ad Formats Multiply
20 Oct 2016
Brand Marketing Remains Key for Hotel Chain, But Social & Loyalty Key Too
Brand Marketing Remains Key for Hotel Chain, But Social & Loyalty Key Too
13 Oct 2016
Epsilon Agency’s McDonald: It’s Less About The ‘New Thing’ Than The Strategy
Epsilon Agency’s McDonald: It’s Less About The ‘New Thing’ Than The Strategy
11 Oct 2016
Brand Trials Spark Big Expansion Of AT&T’s Addressable Cross-Screen Ad Offerings
Brand Trials Spark Big Expansion Of AT&T’s Addressable Cross-Screen Ad Offerings
5 Oct 2016
Proposed IAB Ad Guidelines: No Autoplay For Mobile Devices Using Data
Proposed IAB Ad Guidelines: No Autoplay For Mobile Devices Using Data
3 Oct 2016
Spotify’s Programmatic Deals Make Ads ‘Immersive’: The TradeDesk’s Sims
Spotify’s Programmatic Deals Make Ads ‘Immersive’: The TradeDesk’s Sims
2 Oct 2016
AOL’s Kline Sees Location-Based Mobile As ‘Untapped Frontier’
AOL’s Kline Sees Location-Based Mobile As ‘Untapped Frontier’
30 Sep 2016
Brands Need Education On Cross-Device Attribution: OpenX’s Mesa
Brands Need Education On Cross-Device Attribution: OpenX’s Mesa
30 Sep 2016
Brands Must Optimize Quick Creative Mobile: Yahoo’s Revenue Chief
Brands Must Optimize Quick Creative Mobile: Yahoo’s Revenue Chief
29 Sep 2016
Industry’s Appetite For Vertical Video Is Rising: Opera’s Yang
Industry’s Appetite For Vertical Video Is Rising: Opera’s Yang
29 Sep 2016
Periscope’s Liz Ross: Unlearning The Holding Company, Mastering Snapchat
Periscope’s Liz Ross: Unlearning The Holding Company, Mastering Snapchat
28 Sep 2016
Rubicon’s Sears Sees Orders Boom, TV Far Away
Rubicon’s Sears Sees Orders Boom, TV Far Away
23 Sep 2016
Use Of Mobile, Machine Learning Can Generate ‘Return On Individuals’: Zenith’s Bonori
Use Of Mobile, Machine Learning Can Generate ‘Return On Individuals’: Zenith’s Bonori
22 Sep 2016
Spotify Testing Original Video Series With Brands As Subscriber Base Reaches 40 Million
Spotify Testing Original Video Series With Brands As Subscriber Base Reaches 40 Million
19 Sep 2016
Facebook Audience Network Wants To Innovate Video Formats, Eyes Gaming Sector For Ads
Facebook Audience Network Wants To Innovate Video Formats, Eyes Gaming Sector For Ads
19 Sep 2016
Video, Mobile And Social Political Campaigns Rise, Programmatic Display Wanes: Audience Partners’ Lieberman
Video, Mobile And Social Political Campaigns Rise, Programmatic Display Wanes: Audience Partners’ Lieberman
19 Sep 2016
Create For Experience, Not Tech’s Sake: Ansible’s Johnson
Create For Experience, Not Tech’s Sake: Ansible’s Johnson
9 Sep 2016
The Washington Post Registers 5X Mobile Boost From Google’s Progressive Web Apps
8 Sep 2016