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Predictive Intelligence

Setbacks And Hurdles Make Publicis’ Lévy Stronger
Setbacks And Hurdles Make Publicis’ Lévy Stronger
7 Sep 2015
Weather’s David Kenny On Why Averages Aren’t Useful in Data Analysis
Weather’s David Kenny On Why Averages Aren’t Useful in Data Analysis
20 Jul 2015
‘Primal Data’ Unlocks Serendipitous Marketing: Y&R’s Sable
‘Primal Data’ Unlocks Serendipitous Marketing: Y&R’s Sable
18 Jun 2015
Programmatic TV Yields More Targeted Ad Outcomes, AOL’s Ackerman
Programmatic TV Yields More Targeted Ad Outcomes, AOL’s Ackerman
23 Apr 2015
Media Future Is Disruption And Data: GroupM’s Gotlieb
Media Future Is Disruption And Data: GroupM’s Gotlieb
21 Apr 2015
Quantcast Brings Its Data Play To The Table: SVP D’Souza
Quantcast Brings Its Data Play To The Table: SVP D’Souza
10 Mar 2015
Dstillery Leans on Data to Find New Customers
Dstillery Leans on Data to Find New Customers
7 Mar 2015
MEC’s Focuses on Predictive Analytics, Marla Kaplowitz Explains
MEC’s Focuses on Predictive Analytics, Marla Kaplowitz Explains
13 Jan 2015
Using Data to Inform Digital Messaging, Havas’ Danny Huynh
Using Data to Inform Digital Messaging, Havas’ Danny Huynh
3 Dec 2014
Weather Company Pairs Marketers With Moods
Weather Company Pairs Marketers With Moods
30 Oct 2014
This Is The Year Of Real-Time Data: Mindshare’s Bitterman
This Is The Year Of Real-Time Data: Mindshare’s Bitterman
1 Jul 2014
Data Mining Can Cure TV Fragmentation: ThinkAnalytics’ Martin
Data Mining Can Cure TV Fragmentation: ThinkAnalytics’ Martin
16 Jun 2014
The NewFronts Are Good Marketing, but Not a Market, Simulmedia’s Dave Morgan
The NewFronts Are Good Marketing, but Not a Market, Simulmedia’s Dave Morgan
6 May 2014
Rovi Wants Advertisers To Slice Audiences In To Small Segments
Rovi Wants Advertisers To Slice Audiences In To Small Segments
6 May 2014
Factual Enables Marketing Through ‘Anticipatory Computing’
Factual Enables Marketing Through ‘Anticipatory Computing’
26 Feb 2014
Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads
Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads
10 Feb 2014
Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off
Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off
3 Feb 2014
VideoHub’s Programmatic Buying Platform Built on “Analytics Lens”
VideoHub’s Programmatic Buying Platform Built on “Analytics Lens”
27 Jan 2014
AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads
AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads
15 Jan 2014
Rovi’s Parekh: Big Data Will Change Ad World
Rovi’s Parekh: Big Data Will Change Ad World
13 Jan 2014