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Sell-Side Ecosystem

Intermarkets: Political Advertisers No Different From Other Marketers
Intermarkets: Political Advertisers No Different From Other Marketers
11 Mar 2016
IDG Welcomes Premium Inventory Demand, Alternatives To Google ‘Waterfall’
IDG Welcomes Premium Inventory Demand, Alternatives To Google ‘Waterfall’
7 Mar 2016
MediaMath Sees Publishers, Advertisers Skirting The ‘Waterfall’ Via Header Bidding
MediaMath Sees Publishers, Advertisers Skirting The ‘Waterfall’ Via Header Bidding
3 Mar 2016
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
2 Mar 2016
Data-Enabled Transactions Seen Fueling Cross-Platform Video Management, FeeWheel’s Smith
Data-Enabled Transactions Seen Fueling Cross-Platform Video Management, FeeWheel’s Smith
29 Feb 2016
Videology’s Gaskamp: Publishers Getting More Involved With Their Inventory, Using Fewer Systems
Videology’s Gaskamp: Publishers Getting More Involved With Their Inventory, Using Fewer Systems
24 Feb 2016
Merkle’s Delaney: Multi-Publisher Platform Safe Harbor For Integrating First-Party Data
Merkle’s Delaney: Multi-Publisher Platform Safe Harbor For Integrating First-Party Data
22 Feb 2016
Coull Adds Own Exchange, SSP To Product Mix
Coull Adds Own Exchange, SSP To Product Mix
19 Feb 2016
Operative Customers Share The Ad ‘Partner Premium’
Operative Customers Share The Ad ‘Partner Premium’
19 Jan 2016
PubMatic Refocuses On Premium To Avoid Commoditized Ads
PubMatic Refocuses On Premium To Avoid Commoditized Ads
13 Jan 2016
Next for SpotX:  Deeper Targeting via Integration with Lotame, Krux, others
Next for SpotX: Deeper Targeting via Integration with Lotame, Krux, others
10 Jan 2016
FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe
FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe
16 Dec 2015
Euro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin
11 Dec 2015
All Boats Rise On Publishers’ Programmatic Partnerships: Rubicon Project’s Novak
All Boats Rise On Publishers’ Programmatic Partnerships: Rubicon Project’s Novak
30 Oct 2015
YuMe Announces “Out-Stream” Offering as Part of “Full Stack” Solution
YuMe Announces “Out-Stream” Offering as Part of “Full Stack” Solution
27 Oct 2015
StickyAds Sticks With FreeWheel For Video Ad Supply
StickyAds Sticks With FreeWheel For Video Ad Supply
1 Oct 2015
Programmatic Sales Powering Dramatic Growth for Teads
Programmatic Sales Powering Dramatic Growth for Teads
30 Sep 2015
Publishers Can Make More From Private Marketplaces: SpotX CEO
Publishers Can Make More From Private Marketplaces: SpotX CEO
22 Sep 2015
‘Local World’s’ Malik Sees Programmatic Dictating Video
‘Local World’s’ Malik Sees Programmatic Dictating Video
18 Sep 2015
Programmatic And Direct Worlds Are Converging: SpotX’s Buckley
Programmatic And Direct Worlds Are Converging: SpotX’s Buckley
7 Sep 2015