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Sell-Side Ecosystem

FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration
FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration
13 Aug 2015
Taboola Adds AP To List Of Publisher Clients
Taboola Adds AP To List Of Publisher Clients
2 Aug 2015
Addressable TV Advertising is Changing the “Lumascape,” Banker Kawaja
26 Jul 2015
Komoona is “Next Generation Yield Optimization” Tool for Publishers
Komoona is “Next Generation Yield Optimization” Tool for Publishers
31 May 2015
Nielsen New Israel-based Venture Fund Backs Furious Corp, Others
Nielsen New Israel-based Venture Fund Backs Furious Corp, Others
29 May 2015
Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times and Reuters, via Rubicon Project Platform
Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times and Reuters, via Rubicon Project Platform
24 May 2015
News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia
News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia
26 Apr 2015
TV Ad Firm Sees Growth in Addressable Buying, Invision’s Marshall
TV Ad Firm Sees Growth in Addressable Buying, Invision’s Marshall
23 Apr 2015
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project,  Jay Sears explains
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains
30 Mar 2015
“SSP’s and Ad Servers Will be Dead in Two Years,” SpotXchange’s Mike Shehan
20 Mar 2015
Publishers’ Pangea Alliance Taps Rubicon To Pool Programmatic Inventory
Publishers’ Pangea Alliance Taps Rubicon To Pool Programmatic Inventory
18 Mar 2015
Ad Tech Consolidation Doesn’t Mean Walled Gardens: BrightRoll’s Mosher
Ad Tech Consolidation Doesn’t Mean Walled Gardens: BrightRoll’s Mosher
2 Mar 2015
Ad Sellers Not Equipped For Programmatic Fight: Adomik’s Shaevitz
Ad Sellers Not Equipped For Programmatic Fight: Adomik’s Shaevitz
23 Feb 2015
Dailymotion Boosts Ad Income With Private Exchange: Pigasse
Dailymotion Boosts Ad Income With Private Exchange: Pigasse
17 Feb 2015
FreeWheel Aims To Empower And Protect Advertisers, Publishers
FreeWheel Aims To Empower And Protect Advertisers, Publishers
13 Nov 2014
John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale
John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale
9 Nov 2014
Supply Constraint Benefits Video Publishers: Xaxis’ Bidon
Supply Constraint Benefits Video Publishers: Xaxis’ Bidon
25 Sep 2014
Rubicon Taps Global Publishers’ “Demand for Greater Efficiency”
Rubicon Taps Global Publishers’ “Demand for Greater Efficiency”
1 Sep 2014
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi
24 Aug 2014
Omnicom’s Jacobs: Keeping Programmatic Marketplaces Open is Essential for Advertisers
Omnicom’s Jacobs: Keeping Programmatic Marketplaces Open is Essential for Advertisers
22 Jun 2014