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Unified Measurement

TikTok Tackles Attribution’s Blind Spot, Starting With Google Analytics
15 Oct 2025
Data and AI will Define the Next Phase of Retail Media: Flywheel Digital’s Bernie Che
1 Oct 2025
Standardization Is Key to Linking Retail Media to Real-World Sales: IAB’s Collin Colburn
22 Sep 2025
IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics
14 Sep 2025
Circana’s Cara Pratt: ROI Clarity Trumps Speed and Precision as Company Integrates Two Major Acquisitions
9 Sep 2025
MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs
10 Aug 2025
Marketers Need Simpler, Smarter Paths to Audience Insights: TransUnion’s Brian Silver
15 Jul 2025
Perion’s Tal Jacobson: CMOs Still Can’t Show CFOs What Their Media Dollars Actually Do
14 Jul 2025
AI Needs an Anchor: Publicis’ Serrano on Connected Identity
29 Jun 2025
The Year of Simplicity: IPG’s Owen Seeks Measurement Solution to Retail Media’s Proliferation
18 Jun 2025
Innovid’s Smith: Actionable Ad Results Needs Independence, Intelligence and Innovation
13 May 2025
McKinsey’s D’Angelo: Balance Ad Precision with Practicality
6 May 2025
Women’s Sports Emerging Amongst ‘Greatest Growth Markets’ for Advertisers: Brainlabs’ Anjlee Majmudar
23 Apr 2025
CTV Measurement Is Rapidly Evolving to Show Outcomes: Havas Media’s Parvati Vaish
18 Mar 2025
Advanced Identity and Measurement Bring Clarity to Chaotic Ad Market: TransUnion’s Dave Oliveira
11 Mar 2025
Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table
4 Mar 2025
OMD’s Irving: Tech Partners Streamline Cross-Platform Execution
19 Feb 2025
Converged TV Demands Holistic Video Advertising Strategy: Mediahub’s Michael Piner
18 Feb 2025
Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success
6 Feb 2025
Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital: ITV’s Modha
30 Jan 2025