Unified Measurement

TikTok’s Adolfo Fernández: Branding And Performance are ‘Blending Together’
30 Jul 2024
Advertisers Should Demand Premium CTV for Best Results: WBD’s Porter
27 Jun 2024
Cannes Lions Chief Thomas Expects Record Attendance
19 Jun 2024
TransUnion’s Vision for Interoperability: The Future of Identity in Advertising
14 May 2024
How Grocery Owner AD Will Grow Retail Media Through Omni-Channel
2 May 2024
Marketers, Publishers Seek Holistic View of Programmatic Deals: FreeWheel’s Jon Mansell
30 Apr 2024
Yahoo Brings Identity Solution To CTV, Starting With Paramount, Tubi, NBCU, FreeWheel
17 Apr 2024
Innovid Releases Harmony Direct to Optimize CTV Ads
9 Apr 2024
Alternative Ad Currencies Will Shape Upfront Talks: Carat’s Jessie Schwartzfarb
8 Apr 2024
Premium CTV Takes the Programmatic Stage: Paramount’s Kisling Says Precision Making In-Roads
4 Apr 2024
The TV Tipping Point: Trade Desk’s Doherty on Programmatic’s Breakthrough Year
21 Mar 2024
The Great Advertising Reset: Embracing a Post-Cookie Media Democracy
26 Feb 2024
Samsung Ads Aims To Eliminate Linear, Streaming Ads Overlap: Samsung’s Evans
20 Feb 2024
Analytical Tools Make Identity Graph More Powerful: TransUnion’s Matt Spiegel
1 Feb 2024
Samba TV’s Navin Aims To Upgrade Media Data’s Inclusivity
29 Jan 2024
AI Can Help Advertisers Reach Cross-Platform Audiences: NBCUniversal’s John Lee
29 Jan 2024
Local Advertisers Are Getting Data-Savvy: Ampersand’s Herbstman
16 Jan 2024
Cost-Benefit Analysis Unlocks TV Ad Strategies: Yahoo’s Beau Ordemann
15 Jan 2024
Data Clean Rooms & Audience Graph Are Powerful for Brands: Disney’s Dana McGraw
15 Jan 2024
Not All JICs Are Equal: Roku’s Chaibi Sees Global Measurement Diversity
28 Dec 2023
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