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Unified Measurement

The Great CTV Data Disconnect: Innovid’s Helmreich
10 Oct 2023
CIMM Summit Will Showcase Key Issues for TV Advertising Market: CIMM’s Jon Watts
3 Oct 2023
Cannes Measuremeht Summit Highlights: Comscore, LoopMe & LiveRamp Execs Want To Let The Data Flow
18 Sep 2023
Nielsen Ups Karthik Rao To CEO Amid ‘Dramatic Change’ For Media Measurement
15 Sep 2023
Transparency Deficit and Cross-Platform Measurement: Advertising’s Twin Challenges
16 Aug 2023
TV Ad Strategies Embrace Cross-Platform Viewing: Paramount’s Travis Scoles
15 Aug 2023
‘We’ve Arrived’: Comscore’s Hinnant Heralds The Multicurrency Transition
9 Aug 2023
Nielsen ONE’s Measurement Journey & Data Deals
8 Aug 2023
Every Streaming Platform Reveals Consumer Insights: Disney’s Danielle Brown
2 Aug 2023
CTV’s Future, According To Innovid’s Helmreich: All Digital, More Engaging & Measurement-Centric
2 Aug 2023
LiveRamp’s Sharma Sees Clean Rooms At Ecosystem’s Heart, Standards Needed
31 Jul 2023
‘The Golden Age of Measurement’: Samba TV’s Vision for Cross-Platform Analytics
19 Jul 2023
Marketers Have Warmed Up to Alternative Ad Currencies: Initiative’s Maureen Bosetti
12 Jul 2023
How Multi-Currency Happens: Comscore’s Gotch On Up-Skilling & Embracing Local Change
6 Jul 2023
NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads
28 Jun 2023
Italy Leans In To Cross-Screen TV Measurement
8 Jun 2023
Currency Must Catch-Up To Measurement With Collaboration: iSpot.tv’s Muller
25 May 2023
JIC Standards Can Help Drive Innovation in Media Market: GroupM’s Mike Fisher
18 May 2023
JIC Seeks to Lower Barriers Among Media Walled Gardens: NBCUniversal’s Kelly Abcarian
17 May 2023
Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray
16 May 2023