Unified Measurement

Excellence Can Level TV’s Playing Field With Tech Firms: Comcast Advertising’s Rooke
19 Dec 2023
Nielsen Sees Importance Of Co-Viewing Data, Sticks With C3 & C7
11 Dec 2023
Unified Datasets Help to Improve CTV Audience Insights: Experian’s Kim Gilberti
6 Dec 2023
A GPS For Media: Comscore’s Ruthruff Believes In Measurement ‘Triangulation’
1 Nov 2023
‘There’s Momentum Toward Alternative Currencies’: GroupM’s Bharad Ramesh
31 Oct 2023
Blurred Lines: iSpot.tv’s Schwartzapfel Sees Currency & Measurement Metrics Coming Together
25 Oct 2023
Samba TV Taps Purchase Data To Measure Cross-Platform ROAS
24 Oct 2023
iSpot.tv Gives Our Advertisers More Flexibility with Media Plans: Paramount’s Travis Scoles
23 Oct 2023
The Great CTV Data Disconnect: Innovid’s Helmreich
10 Oct 2023
Cannes Measuremeht Summit Highlights: Comscore, LoopMe & LiveRamp Execs Want To Let The Data Flow
18 Sep 2023
Nielsen Ups Karthik Rao To CEO Amid ‘Dramatic Change’ For Media Measurement
15 Sep 2023
iSpot.tv Acquires 605 to Expand Technology & Data Offering for TV Ads
13 Sep 2023
Ideal Media Plan Includes Ad Addressability: GroupM’s Jessica Brown
11 Sep 2023
Transparency Deficit and Cross-Platform Measurement: Advertising’s Twin Challenges
16 Aug 2023
Focus On Function: LiveRamp’s Clinger Cautions Against Becoming Wedded to Clean Rooms
16 Aug 2023
TV Ad Strategies Embrace Cross-Platform Viewing: Paramount’s Travis Scoles
15 Aug 2023
Our Rebrand Reflects Disintermediation Trends: Nexxen’s Kara Puccinelli
15 Aug 2023
‘We’ve Arrived’: Comscore’s Hinnant Heralds The Multicurrency Transition
9 Aug 2023
Nielsen ONE’s Measurement Journey & Data Deals
8 Aug 2023
Big Data, New Currencies & Clean Rooms: A Peek Inside OpenAP’s Future
4 Aug 2023
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