Unified Measurement

Agencies Should Join In To Redefine Measurement: Samba TV’s Magel
27 Mar 2023
Alt Currencies Will Have Bigger Role in Upfront Sales: Paramount’s Colleen Fahey Rush
22 Mar 2023
Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV
21 Mar 2023
Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore
20 Mar 2023
Measuring Attention Shows Value of Advertising: dentsu’s Celeste Castle
20 Mar 2023
Linear TV, Streaming Video Work Together to Reach Consumers: CBS’s Radha Subramanyam
14 Mar 2023
Data Clean Rooms Enable Privacy-Compliant Audience Targeting: TelevisaUnivision’s Brian Lin
14 Mar 2023
How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
13 Mar 2023
Media JIC Must Be Inclusive of Diverse TV Audiences: TelevisaUnivision’s Daniel Aversano
8 Mar 2023
Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media, RPA join JIC to Help Set Standards for Premium Cross-Platform Video Ad Currencies
6 Mar 2023
Sharing Our Learnings About Currencies Helps TV Ad Market: Paramount’s Michele Stone
6 Mar 2023
Focus On The Fat Tail: Camelot CEO Bloom On Why Scale Matters
1 Mar 2023
The Multi-Currency World Is Really Here: Mediahub’s Piner
27 Feb 2023
Brands Deserve Bigger Role in Currency Debate: VideoAmp’s Michael Parkes
23 Feb 2023
Media Currency Tests Are Shaping View on Upfronts: GroupM’s Bharad Ramesh
23 Feb 2023
This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
16 Feb 2023
TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
6 Feb 2023
Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved
1 Feb 2023
Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata
1 Feb 2023
Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier
30 Jan 2023
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