Unified Measurement

Leaders at Nielsen, Ampersand, The Trade Desk, T-Mobile Advertising Solutions, MiQ and PubMatic Gather for the Beet Retreat
8 Nov 2022
What Buyers Want: PubMatic’s Steinberg On The New TV
8 Nov 2022
Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch
6 Nov 2022
Our Plans & Goals for the Beet Retreat Santa Monica
18 Oct 2022
TV Advertising Will Benefit from Interoperable Viewership Metrics: Fox’s Darren Sherriff
3 Oct 2022
OpenID Helps Unify TV Ad Buying with FreeWheel, Magnite and Xandr Integration: OpenAP’s Chris LoRusso
27 Sep 2022
Solving Measurement Starts At Home: Blockgraph’s Manningham
22 Sep 2022
OpenAP Leans Into Demographic Data: Breedlove
19 Sep 2022
More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings
11 Aug 2022
Europe’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’
9 Aug 2022
Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz
2 Aug 2022
Don’t Forget TV Households That Are Undercounted: CBS’s Radha Subramanyam
28 Jul 2022
The Road To Alt Currencies: Comscore’s Hinnant
25 Jul 2022
Advertisers Will Benefit From Evolution in Media Measurement: Paramount’s Travis Scoles
20 Jul 2022
Brands Have More Power to Engage Diverse Audiences as Media Choices Multiply: dentsu Media’s Mark Prince
19 Jul 2022
Competition Will Make Us Stronger: Nielsen’s Atai
13 Jul 2022
TV Metrics Have Improved and Are Getting Better: NBCU’s Kelly Abcarian
11 Jul 2022
Omnicom Teams With Walmart, Amazon, Kroger, Instacart on Retail Media
28 Jun 2022
InnovidXP Combines Data & Serving: Chalozin
27 Jun 2022
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
23 Jun 2022
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