Unified Measurement

Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
22 Jun 2022
LG Ads’ Matta Gives ACR Data To Magnite
21 Jun 2022
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
21 Jun 2022
GroupM Teams With iSpot.tv to Improve CTV Ad Viewability
15 Jun 2022
Converged TV Offers More Flexibility for Advertisers: Mediaocean’s Akhil Parekh
15 Jun 2022
CTV Will Anchor Campaigns As Programmatic Advertising Expands: Viant’s Dave Simon
7 Jun 2022
TV Metrics Have Reached Cross-Platform Turning Point: NBCU’s Kelly Abcarian
26 May 2022
TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support
24 May 2022
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
5 May 2022
Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
4 May 2022
The Recipe For A New Currency: Comscore’s Wilson
3 May 2022
Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
26 Apr 2022
Samsung Ads Offers ‘Total Media Solution’ for Cross-Platform Video Campaigns
26 Apr 2022
Evolution To A Basket Of Currencies: Paramount’s Scoles
25 Apr 2022
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
25 Apr 2022
Agencies Need To Look Like Ad-Tech: Essence’s Fisher
25 Apr 2022
Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
25 Apr 2022
Xandr Teams With 605, Comscore, EDO, Samba TV, TVision & VideoAmp on Alternate Media Currencies
21 Apr 2022
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
21 Apr 2022
Deterministic Data Can Drive New Currencies: Conviva’s Shears
19 Apr 2022
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