Unified Measurement

TV Ratings Need Inclusive, Comprehensive Viewer Data: Nielsen’s Deirdre Thomas
18 Apr 2022
‘We’re Focused on Next Generation of Media-Buying Tools’: Mediaocean’s Michael Tuminello
13 Apr 2022
Data-Driven Linear Combines Scale and Precision: OpenAP’s David Levy Chats With Xandr’s Mike Welch
13 Apr 2022
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
12 Apr 2022
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
11 Apr 2022
Media-Buying Strategies Are Growing More Unified: Amobee’s Valerie Bischak
11 Apr 2022
Innovation Is Transforming Media Measurement and Viewing Habits: CBS’s Radha Subramanyam
5 Apr 2022
Advertisers Will See Data-Powered Growth in Television: FreeWheel’s Jonathan Whitticom
4 Apr 2022
Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
28 Mar 2022
This Will Be The First ‘Multicurrency Upfront’: VAB’s Sean Cunningham
20 Mar 2022
Disney Deal Marks Next Stage in Innovation for Ad Metrics: Samba TV’s Ashwin Navin
2 Mar 2022
Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
1 Mar 2022
VideoAmp Deal Gives Marketers More Choice with Audience Measurement: Comcast’s Claudio Marcus
28 Feb 2022
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
23 Feb 2022
Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen
22 Feb 2022
Embrace TV’s Multi-Currency Future: Ampersand’s Pangis
17 Feb 2022
VAB’s Sean Cunningham Expects More TV Measurement Currencies to Flourish
14 Feb 2022
Marketers Are Demanding More Actionable Metrics for TV: Samba TV’s Cole Strain
8 Feb 2022
TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
7 Feb 2022
Discovery’s Coteman Gears Up For Cross-Platform Launch
3 Feb 2022
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