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Unified Measurement

Going Deep at the #BeetRetreat 8.7: Comcast Spotlight Goes Down The Funnel For TV Attribution With TVSquared
2 Aug 2019
Linear TV Loves Programmatic: Hearts & Science’s Pagliuca
2 Jul 2019
Digital Players & Platforms Want To Compete with TV: Nielsen’s Clarken
24 Jun 2019
Industry Needs Shared Solutions: Amobee’s Smolin
20 Jun 2019
Touch Of Modern’s Hum On The Importance Of TV Attribution
16 Jun 2019
FreeWheel’s Marcus: How Smart TV’s Complement Cable Box Viewing Data
13 Jun 2019
Tracking Incremental Reach Expands With ACR Data: FreeWheel’s Wallach
6 Jun 2019
EY’s Balis Reflects On Unification Versus Competition, Changing TV Landscape
5 Jun 2019
Nielsen Prepping Platform For Addressable TV, Ad Decisioning
4 Jun 2019
Omni-Channel Depends On Measurement: Xaxis’ Anderson
2 Jun 2019
Identity Resolution Needed To Enable Data-Driven TV: FreeWheel’s Manningham
30 May 2019
iSpot.tv’s Muller: Advertisers Leading The Way On TV Attribution
29 May 2019
NBCU’s Colella Explains The Partnership With Sky, Status Of OpenAP
29 May 2019
TEGNA’s Daigle Explains Data And Analytics Partnership With Alphonso
14 May 2019
TV Viewing Gaps Require Layering On A Multitude Of Data: MODI’s Winkler
3 May 2019
Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing
1 May 2019
Fox’s Levine Joins 605, Sees A ‘Multi-Currency’ Future
28 Apr 2019
NBCU & Viacom Launch OpenAP Version 2.0
25 Apr 2019
Xandr Media’s Brown On Incremental Outcomes Boost Across TV Screens
22 Apr 2019
FreeWheel Unifies A+E’s Ad Decisioning
17 Apr 2019