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Unified Measurement

Noah Levine: 605 Introduces New Data Platform to the Industry
5 Feb 2020
OpenSlate’s Foyle: Audience and Content Impact Measurement Is a ‘Utopia’ for Clients
30 Jan 2020
Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories
23 Jan 2020
New Dawn For TV Upfronts: Amobee’s Smolin
22 Jan 2020
With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad
20 Jan 2020
Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says
16 Jan 2020
ACR Enables ‘One Media Truth’: Nielsen’s Rao
14 Jan 2020
Zenith’s Hartofilis: The Urgency of Addressability Is Leading to New Strategies
13 Jan 2020
NBCUniversal’s Denise Colella: The Launch of One Platform Brings Addressability to Linear Ads
12 Jan 2020
Schleider: Nielsen and Amobee Partnership Will ‘Level the Playing Field’ of Visibility Across Devices
12 Jan 2020
The Quest For Total TV: Gottlieb Seeks The Full Picture
2 Jan 2020
GroupM’s Thomas Frets About Total Video Measurement
19 Dec 2019
Samsung Ads’ Three CES Priorities: Alex Hole
18 Dec 2019
Nielsen’s O’Grady Relishes Simpler Overseas Ecology
13 Dec 2019
West’s Last Acts At Sky: More Transparency & Industry Collaboration
11 Dec 2019
OpenAP Adds CBS To Grow Advanced TV Scale
9 Dec 2019
Discovery’s Sam Garfield: The Full Force of TV Is Full-Funnel Attribution
19 Nov 2019
Fireside Chat: The Future of Advanced TV Relies on Understanding Audiences
14 Nov 2019
Publicis’ Nicole Whitesel: TV Measurement Is Like a ‘Game of Thrones’ Scenario
4 Nov 2019
The Industry Has to Come Together to Solve Fragmentation and Friction in TV: Zenith Media’s Vendetti
3 Nov 2019