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Unified Measurement

TV Ads Move Toward Cross-Platform Delivery: ViacomCBS’s Travis Scoles
26 Oct 2020
‘We’re Breaking Silos for Audience-Based Buying’: OpenAP’s David Levy
22 Oct 2020
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
21 Oct 2020
‘TV Will Never Be the Same’: Comscore’s Carol Hinnant
20 Oct 2020
Marketers Are Ready for Pilots of Addressable Ads: Discovery’s Sam Garfield
18 Oct 2020
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
13 Oct 2020
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
13 Oct 2020
Fragmentation Drives Urgency for Improved Media Metrics: CIMM’s Jane Clarke
7 Oct 2020
TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski
29 Sep 2020
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
25 Sep 2020
Connect Digital Ads to TV Viewing: Verizon Media’s Markman
19 Aug 2020
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
10 Aug 2020
OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
28 Jul 2020
Viewer Experience Drives Ad Strategy for HBO Max: WarnerMedia’s Joe Hogan
14 Jul 2020
‘We Need to Prove TV Can Do More’: 605’s Noah Levine
8 Jul 2020
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
9 Jun 2020
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
7 Jun 2020
Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek
1 Jun 2020
Why the TV Advertising Industry Will Embrace Consolidated Measurement: #BeetU, Session 4
5 May 2020
Why True Cross-Platform Measurement Is Still Elusive: #BeetU, Session 3
28 Apr 2020