Unified Measurement

Panel Data Provide More Complete Picture of Viewing Habits: Comcast’s Claudio Marcus
14 Jul 2021
Unified Audience Measurement Starts With Identity: Nielsen’s Karthik Rao & GroupM’s Matt Sweeney
8 Jul 2021
Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure
7 Jul 2021
TV Measurement Is Evolving As Viewing Habits Change: Execs From Nielsen, Forrester, Comcast, Wavemaker, Essence and GroupM
30 Jun 2021
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
30 Jun 2021
Panel Data Provide More Complete Picture of Consumer Habits: Nielsen’s Kimberly Gilberti
22 Jun 2021
SMI Releases Pricing Intelligence Tools for Unified View of CPMs
10 Jun 2021
CTV Offers Faster Data Insights Than Linear TV: App Science’s Helen Lum
9 Jun 2021
Audience Measurement Should Bolster Value of TV Content: NBCUniversal’s Kelly Abcarian
7 Jun 2021
Mobile, TV Data Provide Holistic Audience Insights: Omnicom Media Group’s Kelly Metz
27 May 2021
Automation & Partnership Key To Future TV: Comcast’s Lemberg
26 May 2021
Hearst Leans On Partner Tech To Smoothe Complexity: Lustgarten
24 May 2021
NBCUniversal Touts “One Platform” Offering at its Upfront
17 May 2021
Linear Addressable TV Is ‘True Convergence Point’: Discovery’s Huda Kazi
17 May 2021
Piecing It Together: Amobee’s Daft Re-Unifies Distribution For Media Owners
17 May 2021
TransUnion is Powering OpenAP’s ID Solution
10 May 2021
Brands, DTC Marketers All Benefit From TV Ads: A+E’s Peter Olsen
6 May 2021
Omnichannel Strategy Demands Agency Integration: Canvas’s Paul Woolmington
4 May 2021
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
28 Apr 2021
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
22 Apr 2021
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