Unified Measurement

Deals with MiQ, TCL Are Key Milestones in Platform Development: Samba TV’s Ashwin Navin
24 Jan 2023
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
19 Jan 2023
Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari
18 Jan 2023
Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi
17 Jan 2023
Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAP’s David Levy
10 Jan 2023
TV Advertising Leaders Chart Road to 2025 at Beet Retreat
9 Jan 2023
Audience Identifiers Help Overcome Media Fragmentation: Blockgraph’s Aleck Schleider
4 Jan 2023
Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon
29 Dec 2022
TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
27 Dec 2022
The Joys Of TV Complexity: CBS’ Subramanyam
27 Dec 2022
RTL AdAlliance Rolling Up ‘Total Video’ Services
21 Dec 2022
Cross-Platform Media Metrics Should Avoid Undercounting Hispanics: TelevisaUnivision’s Dan Aversano
21 Dec 2022
OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
19 Dec 2022
Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
15 Dec 2022
Audience Metrics Must Be Comparable Across Platforms: Nielsen’s Deirdre Thomas
15 Dec 2022
All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels
2 Dec 2022
New Currencies Are Old News: Comscore’s Carol Hinnant
29 Nov 2022
Conquering Europe In A Strategic Storm: RTL AdAlliance’s Coruble
23 Nov 2022
Inclusion, Courage & Growth: Nielsen’s Atai On Measuring Values By Action
16 Nov 2022
Warner Bros. Discovery Preps New Multi-Screen Measurement Tests
14 Nov 2022
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