Unified Measurement

CTV’s Future, According To Innovid’s Helmreich: All Digital, More Engaging & Measurement-Centric
2 Aug 2023
Transacting on Attention to Ads Is Coming: NBCU’s Zach Chapman
1 Aug 2023
‘The Golden Age of Measurement’: Samba TV’s Vision for Cross-Platform Analytics
19 Jul 2023
Marketers Have Warmed Up to Alternative Ad Currencies: Initiative’s Maureen Bosetti
12 Jul 2023
How Multi-Currency Happens: Comscore’s Gotch On Up-Skilling & Embracing Local Change
6 Jul 2023
NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads
28 Jun 2023
Pagliuca On Partnership: Omnicom Teams Up In Cannes
23 Jun 2023
Italy Leans In To Cross-Screen TV Measurement
8 Jun 2023
Horizon’s Campanelli: Why Uncertainty Defines This Year’s Upfront
22 May 2023
JIC Standards Can Help Drive Innovation in Media Market: GroupM’s Mike Fisher
18 May 2023
JIC Seeks to Lower Barriers Among Media Walled Gardens: NBCUniversal’s Kelly Abcarian
17 May 2023
Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray
16 May 2023
Brands Are Leaning Into Advanced Metrics, Newer Ad Formats: Dentsu’s Brad Stockton
15 May 2023
NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency
12 May 2023
Joint Industry Committee Helps to Set Standards to Media Companies to Compete: Paramount’s Travis Scoles
11 May 2023
No Turning Back: For Zapata, The Era Of Single-Currency Is Over
10 May 2023
Convergence of Ad Transactions Is Moving Forward: Paramount’s Michele Stone
8 May 2023
Identity Resolution Is Bedrock Part of Cross-Platform Audience Measurement: VideoAmp’s Josh Chasin
20 Apr 2023
Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey
5 Apr 2023
Newer Ways of Measuring TV Audiences Showcase Data: Dentsu’s Celeste Castle
4 Apr 2023
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