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Unified Measurement

Online Video Fights TV “Ad Decay,” Tremor Study w/ Nielsen, IAB, Performics
Online Video Fights TV “Ad Decay,” Tremor Study w/ Nielsen, IAB, Performics
26 Apr 2013
Nielsen Set to Expand Media Partners for Online Campaign Ratings
22 Mar 2013
Extreme Reach Touts Reporting Tool for Video Campaigns Across All Screens
13 Mar 2013
Amit Seth: Nielsen is “On the Cusp” of Further Understanding the Link Between Viewing and Purchase Intent
27 Feb 2013
In the latest deal underscoring Nielsen’s digital reach, online video platform Videology will integrate Nielsen’s Online Campaign Rating
16 Feb 2013
Nielsen Expands Online Campaign Ratings Via Deals Videology, Adap.tv
15 Feb 2013
Multiscreen Measurement of Video To Bring Re-aggregation of Fragmented Audiences, MediaVest’s Bokor
11 Feb 2013
The Daunting Divide in Online Video Measurement: Google vs. Facebook/Nielsen
11 Feb 2013
Group M’s Rob Norman on Hulu, Measurement and the Meaning of Convergence
31 Jan 2013
Comcast Media Strategist Kavita Vazirani: “Archaic” Audience Measurement has to Change
13 Jan 2013
Marketers Must Harness TV, Video Data in 2013, Mindshare’s Sorokin
10 Jan 2013
Kantar Expects Growth in Addressable Ads, Measurement in 2013
17 Dec 2012
TiVo’s TRA Unit Expands Coverage To Digital Sector
4 Dec 2012
Nielsen: Measuring Reach, Sales Lift Across Online & TV
31 Oct 2012
Digital Advertising Needs Big Data, TV Comps, comScore’s Joan FitzGerald
2 Oct 2012
Effective Video Measurement within 24 Months, Predicts McCann’s Racic
23 Sep 2012
Nielsen Expands Online Campaign Ratings to More than a Dozen Ad Platforms
19 Sep 2012
GRP’s to Be Main Currency for Online Video , Forrester’s Glantz
17 Sep 2012
Online Video Biz Should Adopt TV Metrics, Yahoo’s Jason Dimberg
12 May 2012
Ad Industry Chief Nancy Hill Bets on TV Ad Insertion, Refined Metrics
9 May 2012