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Client Strategy

How Time Inc., Dunkin Donuts Leveraged The Red Carpet To Reach Female Video Viewers
How Time Inc., Dunkin Donuts Leveraged The Red Carpet To Reach Female Video Viewers
5 May 2017
Like Sponsorships, Content Marketing Requires Connecting With Audiences: Momentum Worldwide’s Weil
Like Sponsorships, Content Marketing Requires Connecting With Audiences: Momentum Worldwide’s Weil
18 Apr 2017
GroupM’s Cowdell: More Non-Competing Brands Will Share Consumer Data
GroupM’s Cowdell: More Non-Competing Brands Will Share Consumer Data
10 Apr 2017
Before You Find Audiences, Know What Triggers Them: MEC’s Fremont
Before You Find Audiences, Know What Triggers Them: MEC’s Fremont
3 Apr 2017
Monumental Shift’s Davis: Forget The Funnel, Focus On Outcomes
Monumental Shift’s Davis: Forget The Funnel, Focus On Outcomes
21 Mar 2017
Brands And Tech Join Forces On Creative Canvas: P&G VP Blum
Brands And Tech Join Forces On Creative Canvas: P&G VP Blum
7 Mar 2017
Acquired By Cannes Owner, MediaLink Plays ‘Therapist’ To Ad Execs
Acquired By Cannes Owner, MediaLink Plays ‘Therapist’ To Ad Execs
5 Mar 2017
4As’ Chief Sees New Creative Era For ‘Beaten-Up’ Agencies
4As’ Chief Sees New Creative Era For ‘Beaten-Up’ Agencies
7 Feb 2017
Great Creative Is ‘Table Stakes’ As Clients Seek Insights, Knowledge: TBWA’s Ruhanen
Great Creative Is ‘Table Stakes’ As Clients Seek Insights, Knowledge: TBWA’s Ruhanen
8 Jan 2017
Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
1 Dec 2016
Advanced TV Specialist Scheppach: Addressable Works For All Advertisers
Advanced TV Specialist Scheppach: Addressable Works For All Advertisers
23 Nov 2016
Explaining Advanced TV To Advertisers: A Challenge And Refreshing, Says Cadreon’s Mantel
Explaining Advanced TV To Advertisers: A Challenge And Refreshing, Says Cadreon’s Mantel
23 Nov 2016
Fidelity’s Speros: Out Of Great Risk Taking Comes Great Creativity
Fidelity’s Speros: Out Of Great Risk Taking Comes Great Creativity
14 Nov 2016
Georgia-Pacific Balances Emotion, Functionality In Marketing Mix
Georgia-Pacific Balances Emotion, Functionality In Marketing Mix
2 Nov 2016
SunTrust: Purpose-Driven Marketing To Help Reduce Financial Stress
SunTrust: Purpose-Driven Marketing To Help Reduce Financial Stress
1 Nov 2016
From TIAA-CREF To TIAA: Become ‘Radically Simple,’ Use Lots Of Digital
From TIAA-CREF To TIAA: Become ‘Radically Simple,’ Use Lots Of Digital
25 Oct 2016
P&G’s Pritchard On The Importance Of Advertising And ‘The Great Idea’
P&G’s Pritchard On The Importance Of Advertising And ‘The Great Idea’
23 Oct 2016
IBM iX’s Rangaiah On Holding Companies, The Internet Of Things
IBM iX’s Rangaiah On Holding Companies, The Internet Of Things
20 Oct 2016
Don’t Vacate The Top Of The Funnel, Nielsen’s Solomon Tells Marketers
Don’t Vacate The Top Of The Funnel, Nielsen’s Solomon Tells Marketers
7 Oct 2016
Publicis Media’s Steve King On The Rise Of The Modern Day Media Agency
Publicis Media’s Steve King On The Rise Of The Modern Day Media Agency
4 Oct 2016
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